All articles that we have posted at Oinkodomeo can be seen in this category. We cover a variety of topics in sales, marketing and sales enablement.
The scheduled rollout of Google’s new mobile-friendly rules for mobile searches is less than 10 days away. Are websites rushing to convert to responsive design as Google intended to meet the 21 April roll-out of the new filter? Apparently not. A recent Techcrunch survey by a marketing group that crawled Fortune 500 sites and evaluated […]
To aid people in understanding how it defines mobile-friendly, Google created a free Mobile-Friendly Test Tool. Enter a website URL into the address window, and after a few moments analysis the tool tells you if the site is mobile-friendly or not. If your site passes, great: But if it doesn’t, what now? First, when you […]
You’ve written your first blog post. Now you are ready to share that useful blog content with your buyers. Here are some easy steps for beginners to follow to make sure your content gets read and shared! Step 1: Post your content on your blog site If you’ve got a blog site, makes sure it’s got Share […]
Over 5 years ago, the McKinsey group blew up the traditional sales funnel. Pointing to recent innovations in social communication tools and other resource sharing assets (many of which have grown much more prominent since McKinsey wrote their report) McKinsey posed the concept of a Consumer Decision Journey which was a cycle, not a funnel, […]
This is the second in our three part series on getting your blog ready for social selling. All of the large CMS-type systems support some sort of theme, or “skin”. Our examples for this series are all centered on WordPress, but most of what we say here will apply in some way to the others. […]
This is the third installment in our series on getting your WordPress blog ready for Social Selling. Now that you have your new blog, it’s time for some refinements to make it ready to support your new Social approach to selling. Here are some tips you can use today: Publish relevant content frequently—you may need […]
There has been much discussion about Solution Selling (a sales process developed in 1975 and last updated in 2003). Many pundits including Harvard Business Review have declared Solution Selling to be “dead”. Personally, I always felt that the core concept of addressing a client’s pain using a consultative approach was a valid one; and while […]
Since the topic of Chief Marketing Technologist and martech is core to our mission, we are always happy when we see thought leaders recognizing the changing B2B marketing landscape that brings a growing importance for technology in digital marketing strategy. See recent work about the role of Chief Marketing Technologist http://gtnr.it/1nPcljj published in Harvard Business Review and […]
We are big fans of WordPress at Oinkodomeo®. No offense to any of the other fine CMS development systems available, we started with WordPress and have never found a reason to change. That said, our site oinkodomeo.com is a so-called “bespoke” website (after the old term “bespoke suit” a suit you had fitted and made […]
Where’s the best place for networking in San Diego? I’ve been asked this question a lot lately so I thought it was worth summarizing the advice I’ve been given on the subject. First and foremost, “networking events” aren’t where you should be doing your primary search for business connections. There is no magic “Match Dot […]
Inside Sales is morphing into a new entity that bridges the sales and marketing relationship. This new Sales Qualification Expert qualifies prospects through engaged discovery and converts them into Sales Qualified Leads which shortens the sales cycle and enables your enterprise sales reps to be more effective in their close rates.
In Marketo’s recent survey, “State of Marketing Automation Trends”, we see that 91% of respondents were evaluating marketing automation for the first time and their top reason was to “nurture leads”. But what the heck is lead nurturing and why does anyone need it? Have you ever experienced this scenario as a marketer? You came […]
To those who know me and Oinkodomeo, they must be reading this and thinking that my brain baked a little too long in the sunshine, since I am adamant about teaching how to sell business value. Actually, this is a problem we do see, even by our clients who have done a great job converting […]
Recently I attended a marketing seminar run by a Director from a well-known marketing automation company. During his speech, he asked how many of us had read Seth Godin’s book “Permission Marketing” (check out Seth’s blog and his most recent book THIS IS MARKETING, released November 2018). I was surprised that I was the only […]
Lately there has been a lot of discussion about doing away with passwords in favor of biometric recognition. Last week Apple threw some fuel on the fire when it announced that the new iPhone would allow users to access it by fingerprint recognition. A lot of people, including me, would love to see this happen. […]
As a Developer, when I am working on a website development project, I always dread seeing a line in a requirement covering browser compatibility, especially if it is the universally popular “must work across all browsers”. You have to bite back the classic sarcastic response “So does that include Mosiac?” because the answer will be […]
Pop Quiz. Which is the best type sales person: the hard worker, the problem solver, the challenger, the relationship builder, or the lone wolf? What CEB concluded from analyzing 6,000 sales people, is the Challenger outperforms the rest. If you are finding that sales are starting to stall and the relationships aren’t turning into revenues, […]
I hear this comment quite a bit. “Let’s get a summer intern and have them come up with some social media for us.” Here are 3 reasons why this is not advisable: Social engagement should start at the top of your corporation. Your company thought leaders need to be engaged in the social media conversations […]
Website thank you pages are like the pot of gold at the end of the rainbow. Your Visitor just did something to engage your company. That’s good. Now you want to do three things: Make your Visitors feel good about their decision to engage Reward Visitors for engaging Keep them on your website you so […]
You’ve boggled at the digital marketing transit map. You’ve thrilled at big technology budget numbers that marketing now controls. But what’s it going to really take to pull together this convergence of marketing and technology? The Chief Marketing Technologist, that’s who. Today’s Marketing department’s recent and growing dependence on technology results in new responsibilities and […]
While doing research on the making on great content, I turned to an old favorite reference of mine, a lesser-known book by Seth Godin (you didn’t know there was such a thing as a “lesser-known” book by him, did you)? The book is called “The Big Red Fez, How to Make Any Website Better”. Published […]
With summer upon us, I am looking forward to a little reading time. Whether you enjoy it in “natural” form or on your favorite e-reader, sometimes you just need to dig in and consume more than 140 characters. Coming soon – sci-fi reality near you. Robert Scoble’s “Age of Context”. Why we think this is […]
While doing research on our upcoming articles related to content, I ran into Steve Kerho’s series of works on “Big Content” in Fast Company: http://www.fastcompany.com/3008494/big-data-comes-big-content http://www.fastcompany.com/3012735/dialed/how-your-brand-can-create-track-and-learn-to-love-big-content I’ll admit I groaned just a bit when I saw “Big Content” for the first time. “Oh no” I thought, “The hype machine has gone out of control, we […]
An interesting article from Security Week crossed my monitor today (18 June). It seems that a developer of code analysis tools ran its scanner on the top 50 WordPress plugins (by number of downloads). The vendor, CheckMarx, discovered vulnerabilities in 18 of the top 50 plugins. Seven of the top ten e-commerce plugins for WordPress […]
In the wake of British Broadcasting Corporations decision to scrap their Digital Media Initiative and take a write-down of around $100 Million dollars (US) the British government is beginning a major investigation into what went wrong. Begun in 2008, the DMI project was supposed to produce a global content management system that would unify BBC’s vast […]
Reading the 2013 Internet Trends published May 2013 by Mary Meeker and Liang Wu, Kleiner, Perkins, Caufield, Byers is interesting and a little scary. If I am not already, soon I’ll be wearing the Internet. The truth of the matter is, the trend toward wearables means we will be doing just that. The latest edition […]
Seth Godin called it “permission marketing”. Today it has been named “inbound marketing” by HubSpot. It means earning the attention of the prospect rather than buying it. Telling compelling stories and having a conversation through social media and educational content are the key drivers in: Attracting traffic Converting visitors to leads Converting leads to sales Turning […]
‘Responsive Design’ is one of those hot new phrases you are starting to hear a lot about. Carin van Vuuren’s recent Forbes post “Mobile Apps: The Trouble with Using ‘Responsive Design’” does a good job of describing appropriate scenarios for use — and those times when you should reconsider. For the most part, it comes down […]
In light of recent Botnet attacks on WordPress blogs, here are a few simple steps to help you ensure that your blog stays yours. In the past week there has been a fair amount of coverage of a new Botnet attack on WordPress blogs. Normally this would not be news, because WordPress is one of […]
At Oinkodomeo, the key to our approach is a buyer-focused Sales 2.0 strategy formed jointly by sales and marketing that leverages new thinking and methodologies applied to your people, process and technology. Sales 1.0 is dead. The new always-connected, knowledge-rich world means your buyers are better prepared than your sales team is. In future blog […]