Covers the evolution of digital transformation and progress in various industries. Includes successes, failures and predicitons
The Chief Marketing Officer has been declared dead more often than cold-calling, at least once every year by some pundit or major media since 2012 when Forbes did it. The role is resilient, but also highly changeable. Recently in a possible foretelling, Mcdonalds did not replace their departing CMO directly, preferring to delegate responsibility to […]
I thought updating my annual B2B marketing budget blog would be a snap. Just update a few data points and done! What I have realized is that marketing is in upheaval and budget planning for 2019 will take some thought. While Gartner is predicting contraction in marketing budgets, looking more closely, I see the situation […]
Chief Digital Officer, or CDO, is a relatively new title being used by large companies, as many industries started to wake up to the realities of digital transformation around 2013. While a critical imperative, digital transformation doesn’t happen overnight. A 2017 CEO Pulse survey by PwC showed 47% of Chief Executives believed the speed of […]