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Steve Glass

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Posts by Steve Glass:

Building a Cool Drone Will Not Make You a Market Leader

Building a Cool Drone Will Not Make You a Market Leader

My centre is giving way, my right is retreating, situation excellent, I am attacking —Marshal Ferdinand Foch You make a nice UAV, and you wanna compete with DJI? By recent estimates they hold almost 75% of the US market. That’s a big number in any market. How did they get there? Mainly through excellent product […]

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Does My WordPress Website Use Cookies?

Does My WordPress Website Use Cookies?

It seems like every website wants to present a banner someplace on the page that asks the Visitors if they will accept cookies, and usually the Visitor is warned that if cookies are not accepted, the site will not work right. “Why is this happening now”? you might wonder. “Does MY website use cookies”? “What […]

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CMO; still not dead, but evolving

CMO; still not dead, but evolving

The Chief Marketing Officer has been declared dead more often than cold-calling, at least once every year by some pundit or major media since 2012 when Forbes did it. The role is resilient, but also highly changeable. Recently in a possible foretelling, Mcdonalds did not replace their departing CMO directly, preferring to delegate responsibility to […]

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Seven Reasons Why Tableau Won’t Fix Bad Salesforce Data

Seven Reasons Why Tableau Won’t Fix Bad Salesforce Data

The recent acquisition of analytics powerhouse Tableau by Salesforce.com put hope in the hearts of small and medium enterprise users that they might be able to glean comprehensive business intelligence from their own customer data at the push of a button, with no programming or development expense. Tableau has a strong reputation as the business […]

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Bluetech 2018—Blue Technology Conference Showcases Unmanned Surface Vessel (USV) Systems and Applications

Bluetech 2018—Blue Technology Conference Showcases Unmanned Surface Vessel (USV) Systems and Applications

The recent BlueTech Summit & Tech Expo in San Diego, sponsored for the 10th year by The Maritime Alliance showcased a remarkably broad spectrum of advanced products and solutions targeted to aspects of the Blue Technology space, that is, technology devoted to ocean and freshwater applications. Of particular interest to me were companies presenting products […]

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Guide to Stopping Brute Force Attacks in WordPress

Guide to Stopping Brute Force Attacks in WordPress

Our WordPress security plugin blocked a brute force attack the other day. “Brute force” is a really exciting and fear-inducing way of saying “they tried to guess our admin password”. There are nifty automation tools available on the Dark Web that can make this pretty easy; the attacker makes some assumptions about what a username […]

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WordPress Security; the Facts about Securing WordPress

WordPress Security; the Facts about Securing WordPress

WordPress is the most deployed CMS in the world, so it is not a surprise that WordPress security issues are an important topic for WordPress site owners and future site owners. For people thinking of building a new website, we often hear there are real concerns about WordPress security. Hosted website builders such as Squarespace […]

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UAV’s and Wildfire Management—Can Our Firefighters Afford What They Need?

UAV’s and Wildfire Management—Can Our Firefighters Afford What They Need?

Wildfire management in the Western states has become a national issue, straining state’s resources and forcing the Federal Government to steadily commit more firefighting assets and emergency funds to containing the fires and then repairing the damage. ”The Wildfire Season” as a term has become irrelevant; the “season” is now year-around for much of the […]

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Recent Drone Attack on Venezuelan President; One More Sign We Need to Advance Counter-drone Technology

Recent Drone Attack on Venezuelan President; One More Sign We Need to Advance Counter-drone Technology

Yet another news report adds to the urgency of advancing support for counter-drone technology.  Yesterday’s assassination attempt on President Nicolas Maduro, ostensibly conducted by so-called “suicide drones” which would make it the first weaponized UAV-based assault on a Head of State. From the limited video available President Maduro and his group were looking into the […]

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Sales Leadership Lessons From 1778

Sales Leadership Lessons From 1778

  Today when we honor the many people who have given so much for the freedoms we revere, I want to talk about a lesser-known patriot who arrived at the right time and did what needed to be done to help then General Washington save the Continental Army during the terrible winter the Army spent […]

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2017 Sales Kickoff Meeting—How to Make Yours Have Impact

2017 Sales Kickoff Meeting—How to Make Yours Have Impact

If you are like many Sales Leaders, this is the time of year when you turn your attention to the annual sales kickoff meeting. You picked a date, lined up an offsite meeting space with great food, planned a team-building activity and had travel booked for everyone. All set! Right? Not so fast. Don’t let […]

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Is Your B2B Website Aligned With the MarTech Stack?

Is Your B2B Website Aligned With the MarTech Stack?

There are literally thousands of technology tools comprising the marketing stack in The MarTech Landscape , many of them released in just the last few years, and many of them targeted to B2B Sales and marketing programs. These advanced tools help engage the buyer, accelerate lead generation, manage the sales process and analyze results along […]

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Building an Inside Sales Team with Oinkodomeo and Premierehire

We have partnered with Premierehire to help companies who are thinking about building an Inside Sales team in order to drive revenue. We’ll help you figure out where to start and design the right customer-focused processes for your company. Our services have been developed to ensure that your team is properly trained and armed with the right tools to […]

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MarTech Hacks: When Google Doesn’t Like Your PDF’s

MarTech Hacks: When Google Doesn’t Like Your PDF’s

It’s a fact that Google has been able to index PDF’s and show them in search results since 2001. Yet there is a persistent belief in the online community that Google doesn’t really look at PDF usually because “my” PDF’s don’t show up on search results. Why does Google like some PDF’s and not others? […]

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Sales and Marketing Guide to Technical Documentation

As Operational IT departments begin to shrink, many of us find ourselves on our own for updates and improvements to the tools we use in sales and marketing. Some of us are discovering for the first time that MarTech systems such as CRM and Marketing Automation actually come with written materials for their use and […]

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Oinkodomeo Adds Hubspot Design to MarTech Capabilities

Oinkodomeo Adds Hubspot Design to MarTech Capabilities

Oinkodomeo, LLC is proud to announce that our Chief Marketing Technologist Steve Glass is now Hubspot Certified for Design. Earning the Design certificate requires strong knowledge of HTML/CSS, a comprehensive multi-part course of instruction, an exam and a thorough practicum where the applicant is rated on his/her skill at designing templates and pages within the […]

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MarTech Hacks – When You Have to Use Email Double Opt-in

There is a fair amount of discussion recently about using email double opt-in, the process whereby a visitor who submits an opt-in subscription form receives a verifying email from the third-part Email Service Provider (ESP). (Note: for this article, we are going to lump CRM and marketing automation systems in with traditional ESP’s and refer […]

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MarTech Hacks – Dealing With Landing Pages

Those dread words: “We’re gonna need a fresh landing page for this” can mean countless hours of fighting over field definitions, working with IT admins and web developers to get the landing page installed and a fulfillment page in place, and then everything thoroughly tested, because making corrections in the middle leaves holes in your […]

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Inside Sales

Inside Sales

Today, inside sales reps working along side enterprise sales reps can speed sales cycles and engage buyers earlier in their buying process. The confluence of Social Selling capabilities and sales enablement tools further allows this new breed of sales development rep to begin a conversation with the prospect and start gathering knowledge sooner. This is a […]

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Mobilegeddon is Over; Do You Still Need a Mobile-Friendly Website?

Even though “Mobilegeddon-the disaster nobody showed up for” has passed from the public eye, many B2B businesses are still receiving frantic email from digital agencies about their non-mobile friendly websites. Several surveys before and prior to the April 21 “deadline” estimated that over 40% of US businesses resisted the pressure and did not convert to […]

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Mobilegeddon—Nobody Showed up for Mobile Search Results Catastrophe

It has now been a week since Google began rolling out their new mobile-friendly filter for downgrading mobile search results on mobile devices. Barry Schwartz of Searchengineland.com reports today that many site owners report seeing little or no change at so far. Yes, there have been some changes, but overall little impact, nothing to compare […]

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Google’s New Mobile-friendly Rules; It’s Not Y2K Again

The scheduled rollout of Google’s new mobile-friendly rules for mobile searches is less than 10 days away. Are websites rushing to convert to responsive design as Google intended to meet the 21 April roll-out of the new filter? Apparently not. A recent Techcrunch survey by a marketing group that crawled Fortune 500 sites and evaluated […]

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Understanding Google’s Mobile-Friendly Test Tool

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To aid people in understanding how it defines mobile-friendly, Google created a free Mobile-Friendly Test Tool. Enter a website URL into the address window, and after a few moments analysis the tool tells you if the site is mobile-friendly or not. If your site passes, great: But if it doesn’t, what now? First, when you […]

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Social Media Remakes the Sales Funnel

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Over 5 years ago, the McKinsey group blew up the traditional sales funnel. Pointing to recent innovations in social communication tools and other resource sharing assets (many of which have grown much more prominent since McKinsey wrote their report) McKinsey posed the concept of a Consumer Decision Journey which was a cycle, not a funnel, […]

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Getting your blog ready for Social Selling; selecting a theme

This is the second in our three part series on getting your blog ready for social selling.  All of the large CMS-type systems support some sort of theme, or “skin”. Our examples for this series are all centered on WordPress, but most of what we say here will apply in some way to the others. […]

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Getting your blog ready for Social Selling; tuning the blog

This is the third installment in our series on getting your WordPress blog ready for Social Selling.  Now that you have your new blog, it’s time for some refinements to make it ready to support your new Social approach to selling. Here are some tips you can use today: Publish relevant content frequently—you may need […]

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Seven Signs That the CEO Waits Too Long

Today I was enlightened by an article from Neil Senturia, author of “I’m There for You Baby”, an excellent set of examples and rules for doing business based on his experience. His most recent work is entitled “Lament of the CEO: I Waited Too Long”. Neil is an experienced CEO turned Investor, and a purveyor […]

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Permission Marketers or Data Collectors?

Recently I attended a marketing seminar run by a Director from a well-known marketing automation company. During his speech, he asked how many of us had read Seth Godin’s book “Permission Marketing” (check out Seth’s blog and his most recent book THIS IS MARKETING, released November 2018). I was surprised that I was the only […]

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The Robot Commando Never Really Worked

Lately there has been a lot of discussion about doing away with passwords in favor of biometric recognition.  Last week Apple threw some fuel on the fire when it announced that the new iPhone would allow users to access it by fingerprint recognition. A lot of people, including me, would love to see this happen. […]

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How to Kill Your Website Development Project With Just Five Words

As a Developer, when I am working on a website development project, I always dread seeing a line in a requirement covering browser compatibility, especially if it is the universally popular “must work across all browsers”. You have to bite back the classic sarcastic response “So does that include Mosiac?” because the answer will be […]

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Great Content Doesn’t Make it Hard on the Visitor

While doing research on the making on great content, I turned to an old favorite reference of mine, a lesser-known book by Seth Godin (you didn’t know there was such a thing as a “lesser-known” book by him, did you)? The book is called “The Big Red Fez, How to Make Any Website Better”. Published […]

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Big Data; it’s More Than Just Content

While doing research on our upcoming articles related to content, I ran into Steve Kerho’s series of works on “Big Content” in Fast Company: http://www.fastcompany.com/3008494/big-data-comes-big-content http://www.fastcompany.com/3012735/dialed/how-your-brand-can-create-track-and-learn-to-love-big-content I’ll admit I groaned just a bit when I saw “Big Content” for the first time. “Oh no” I thought, “The hype machine has gone out of control, we […]

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Are Your WordPress Plugins Secure?

An interesting article from Security Week crossed my monitor today (18 June). It seems that a developer of code analysis tools ran its scanner on the top 50 WordPress plugins (by number of downloads). The vendor, CheckMarx, discovered vulnerabilities in 18 of the top 50 plugins. Seven of the top ten e-commerce plugins for WordPress […]

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WordPress Brute Force Attack, What to Do Now If You Have a Blog

In light of recent Botnet attacks on WordPress blogs, here are a few simple steps to help you ensure that your blog stays yours. In the past week there has been a fair amount of coverage of a new Botnet attack on WordPress blogs.  Normally this would not be news, because WordPress is one of […]

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