Articles and opinions related to digital marketing, its current state, forward-looking predictions and other news and it pertains to B2B enterprise.
As marketers, we need to be thinking and planning now for the end of third-party cookies. We will cover a lot of ground in this post, but really, the final chapter the story about end of third-party cookies isn’t fully written yet. As the year progresses, stop back for updates. At the start of 2020, […]
It seems like every website wants to present a banner someplace on the page that asks the Visitors if they will accept cookies, and usually the Visitor is warned that if cookies are not accepted, the site will not work right. “Why is this happening now”? you might wonder. “Does MY website use cookies”? “What […]
The CCPA is one of several state-led privacy regulations going into effect. Beginning January 1, the California Consumer Privacy Act will give consumers new power over their data and hold organizations more accountable. These changes will require some new thinking and adjusted processes for B2B as well as B2C sales and marketing. California has long […]
The Chief Marketing Officer has been declared dead more often than cold-calling, at least once every year by some pundit or major media since 2012 when Forbes did it. The role is resilient, but also highly changeable. Recently in a possible foretelling, Mcdonalds did not replace their departing CMO directly, preferring to delegate responsibility to […]
The recent acquisition of analytics powerhouse Tableau by Salesforce.com put hope in the hearts of small and medium enterprise users that they might be able to glean comprehensive business intelligence from their own customer data at the push of a button, with no programming or development expense. Tableau has a strong reputation as the business […]
I’ll cut right to the chase on this for you. I am not going to tell you paid traffic is “bad” or not do paid search. You should use both paid and organic search in an integrated digital marketing strategy. Paid search is also called Pay per Click, PPC or Adwords, and though there are […]
I thought updating my annual B2B marketing budget blog would be a snap. Just update a few data points and done! What I have realized is that marketing is in upheaval and budget planning for 2019 will take some thought. While Gartner is predicting contraction in marketing budgets, looking more closely, I see the situation […]
Chief Digital Officer, or CDO, is a relatively new title being used by large companies, as many industries started to wake up to the realities of digital transformation around 2013. While a critical imperative, digital transformation doesn’t happen overnight. A 2017 CEO Pulse survey by PwC showed 47% of Chief Executives believed the speed of […]
This week we asked our guest blogger and SEO expert Brandon Leuangpaseuth to help us understand exactly what is SEO and what is current best practice. What is SEO (Search Engine Optimization)? Let’s start out by defining what is SEO. Simply put, Google is just an algorithm designed to show the most relevant results to […]
Analyst Relations (AR) is a communications or public relations activity in which technology companies create relationships within the industry analyst community. Well known top IT analyst firms include Gartner, Forrester, IDC, Ovum, 451 Research, and Frost & Sullivan, to name a few. Research analysts have the ear of the C-suite decision makers in enterprises across the globe […]
More and more lately, new startups and established, growing businesses are looking to develop marketing teams. Unfortunately for those new marketing hires, the term “team” is only loosely applicable. That “team” that these fast growing or newly funded businesses hires is all too often a team of one and that’s an SEO Specialist. A single, […]
Intent Data is a term you will be hearing more about if you in B2B sales or marketing. There are two types of Intent Data, internal and external. Internal is the information we collect about buyers on our own online web sites such as what pages they read, what blogs they looked at, what content […]
October is the ideal time to create your marketing budget plan for 2018. This year, here are some things you might want to take into account in your planning. B2B companies are spending more on marketing than ever Marketing budget as a percentage of revenue varies by industry Expect to include sales enablement in your […]
As the weather starts to cool and pumpkin spice aromas fill the air, that means it’s time to start thinking about 2018 marketing budgets. And that’s when this thought pops back into your mind: What’s the value of a CMO? Do I need one this year? Most small to medium sized B2B businesses and tech […]
You are a savvy, budget conscious B2B marketer. You have a whole team of software developers working on an award-winning SaaS Cloud solution that will transform the world. So why not leverage their massive talent to build your new B2B website in house? Notice how I mentioned the software development team. This isn’t about whether […]
It seems like everyone is talking about Account-Based Marketing (ABM) these days. But what’s the big deal? Personalizing messages targeted to key prospects isn’t really new. Early versions of Account-Based Marketing started back in the 90’s as one-to-one, or personalized marketing, with the rise of online marketing and analytics that allowed marketers to have a […]
There are literally thousands of technology tools comprising the marketing stack in The MarTech Landscape , many of them released in just the last few years, and many of them targeted to B2B Sales and marketing programs. These advanced tools help engage the buyer, accelerate lead generation, manage the sales process and analyze results along […]
What is the lead response time goal for your company for web-generated leads? 1 day? 1 hour? 21 seconds? First, let’s start with the definition of LEAD. If it’s transactional, then jump on that phone right this second. Someone calling to get mortgage or insurance rates. Or a loan. CALL NOW. Someone completed a demo […]
While doing research on the making on great content, I turned to an old favorite reference of mine, a lesser-known book by Seth Godin (you didn’t know there was such a thing as a “lesser-known” book by him, did you)? The book is called “The Big Red Fez, How to Make Any Website Better”. Published […]