Here is how I’ll be attending Dreamforce 17 #DF17 for free this week! No, I don’t mean I am sneaking in the back door. I’ll be using Twitter. Here are 5 steps to attending Dreamforce 17 or any other conference, tradeshow or event virtually using your social media skills. Step 1: Research in advance Look […]
October is the ideal time to create your marketing budget plan for 2018. This year, here are some things you might want to take into account in your planning. B2B companies are spending more on marketing than ever Marketing budget as a percentage of revenue varies by industry Expect to include sales enablement in your […]
It’s been 3 years this month since I started teaching Social Selling, and 3 years since the launch of LinkedIn’s Sales Navigator. What’s interesting to me is that there is still such a divide among sales professionals with respect to social selling. There is the enthusiastic “all in” group who started social selling practices early […]
I hear this comment quite a bit. “Let’s get a summer intern and have them come up with some social media for us.” Here are 3 reasons why this is not advisable: Social engagement should start at the top of your corporation. Your company thought leaders need to be engaged in the social media conversations […]
Reading the 2013 Internet Trends published May 2013 by Mary Meeker and Liang Wu, Kleiner, Perkins, Caufield, Byers is interesting and a little scary. If I am not already, soon I’ll be wearing the Internet. The truth of the matter is, the trend toward wearables means we will be doing just that. The latest edition […]