Did you know that social media marketing and SEO are tightly interwoven? Oh course! But you might not have thought about the impact on SEO from good social selling habits. Train sales to be good social sellers and marketing will see that social selling boosts SEO results, too. Social selling can enhance your organic ranking, […]
Buying is changing. To address the needs of the new buyer, your B2B Sales Team needs new ways of selling that are supported by appropriate processes, training and tools. One of those things you may have been hearing about is sales enablement. But what is it and how can it help? Sales enablement has been growing […]
Case studies are among your best and highest value content, serving as useful lead gen tools, for education at the beginning of the sales cycle, and again are critical at the final validation stages of the sales cycle. Yet getting client buy in can be very challenging for the vendor. Here are our recommendations on […]