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Why I started using LinkedIn Sales Navigator again

Save Leads and Accounts in LinkedIn Sales Navigator

I started using LinkedIn Sales Navigator again because they’ve finally been adding features that make it more useful for prospecting. Admittedly, some of these were features that LinkedIn had in the basic platform, then removed. Now advanced search and tagging are in Sales Navigator and better than before. Navigator has added a lot of new […]

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What is the ideal lead response time?

Lead Response Time

What is the lead response time goal for your company for web-generated leads? 1 day? 1 hour? 21 seconds? First, let’s start with the definition of LEAD.  If it’s transactional, then jump on that phone right this second. Someone calling to get mortgage or insurance rates. Or a loan. CALL NOW. Someone completed a demo […]

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Lead Nurturing: How to Make Your Sales Team Love You

In Marketo’s recent survey, “State of Marketing Automation Trends”, we see that 91% of respondents were evaluating marketing automation for the first time and their top reason was to “nurture leads”. But what the heck is lead nurturing and why does anyone need it? Have you ever experienced this scenario as a marketer? You came […]

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