News and trends related to Account-Base Marketing (ABM)
Sales and marketing alignment is important, but you can go even deeper with alignment by having inside sales report to marketing. Since 2012, most Inside Sales or SDR teams have reported to sales. According to a 2018 study by Bridge Group and AA-ISP, 65% of SDR groups report to the sales organization. However, inbound only […]
Sales and Marketing alignment isn’t a new topic in the B2B world. And yet, CSO Insights research shows that while it’s a goal for many companies, the reality is that it’s rare. HubSpot indicated that just 26% of respondents operate under a marketing and sales SLA. “Only 39% of companies strongly agree/agree that such alignment […]
Intent Data is a term you will be hearing more about if you in B2B sales or marketing. There are two types of Intent Data, internal and external. Internal is the information we collect about buyers on our own online web sites such as what pages they read, what blogs they looked at, what content […]