Menu

analyst relations

You Didn’t Get Included on a Magic Quadrant, Now What?

You Didn’t Get Included on a Magic Quadrant, Now What?

The Gartner® Magic Quadrant (MQ) is considered nirvana for most IT technology and services firms. But as a niche or early stage company, what happens if you didn’t make it on this exclusive report? Having worked with Gartner and a number of other analyst firms over the past decade, I can offer a number of […]

More

Where Analyst Relations fits in the growth strategy for B2B tech companies

Where Analyst Relations fits in the growth strategy for B2B tech companies

Analyst Relations (AR) is a communications or public relations activity in which technology companies create relationships within the industry analyst community. Well known top IT analyst firms include Gartner, Forrester, IDC, Ovum, 451 Research, and Frost & Sullivan, to name a few. Research analysts have the ear of the C-suite decision makers in enterprises across the globe […]

More