The sales/marketing funnel has morphed in many directions in the last few years as digital tools and better processes for sales are developed and proposed. Articles from Oinkodomeo and other authors
At a recent AA-ISP panel discussion among highly experienced, rock star sales reps, what was the top requirement that they had after a strong culture? Training. Yep. The already successful, “trained” sales reps want more TRAINING. Each of them wanted a couple of weeks to learn the product and a playbook to work from. And […]
How do you know what’s going to work best to help prospects evaluate and buy your SaaS solution: Trial, Demo, or Tour? Let’s start with some definitions. Free Trial – Opt-in and Opt-out In thinking about offering a free trial, the first question you need to ask yourself is – do you want or expect […]