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Articles and comments related to branding in B2B technology marketing

New Privacy Regulations Will Require Sales and Marketing Alignment

New Privacy Regulations Will Require Sales and Marketing Alignment

The CCPA is one of several state-led privacy regulations going into effect.  Beginning January 1, the California Consumer Privacy Act will give consumers new power over their data and hold organizations more accountable. These changes will require some new thinking and adjusted processes for B2B as well as B2C sales and marketing. California has long […]

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How to improve your LinkedIn Social Selling Index (SSI) Score

How to improve your LinkedIn Social Selling Index (SSI) Score

I have a Top 1% SSI score and you can, too. Here’s why you should care, especially if you are in sales or marketing.  You make a living generating leads and trying to reach prospects, right?  You want them to trust you?  Your LinkedIn Social Selling (SSI) Score is your indicator of your personal brand […]

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Social Selling is Not a Magic Potion

Social Selling is Not a Magic Potion

We’ve seen a lot of so-called Social Selling experts declaring the end of Cold Calling or telling us that if we hit a certain number on our SSI score, social selling will cause buyers to flock to us. Sorry! That’s just wishful thinking.  But does that mean Social Selling has NO VALUE in the Sales […]

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How to Get Customers to Participate in Case Studies

Case studies are among your best and highest value content, serving as useful lead gen tools, for education at the beginning of the sales cycle, and again are critical at the final validation stages of the sales cycle.  Yet getting client buy in can be very challenging for the vendor.  Here are our recommendations on […]

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LinkedIn Connections, Contacts, and Followers, Oh My!

A number of people have asked me, “What is the difference between LinkedIn Connections and Followers?” Such an interesting question! But first, I have to add Contacts into the mix, just to make it more complicated. Here it is, broken down based on how LinkedIn is approaching it currently. And as I always say, it’s […]

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5 Amazing Ways to Use LinkedIn for Job Hunting

We aren’t going to repeat the basic stuff on using LinkedIn while job hunting.  You don’t need me to tell you to spend quality time writing your profile, or to tell you to look up hiring contacts so you can write personalized cover letters, or to research the interview team before going in to meet […]

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