For 11 years, our sales and marketing agency has been focused on helping launch and explain emerging technologies like AI, IoT sensors, drones, robotics, and autonomous driving. What’s been interesting the past few years is the confluence of a number of these technologies that, when combined, are truly transformative. While we see confluence happening in […]
Here’s what I got wrong and right about that time It wasn’t until many years later did I realize how amazing it was that I took coding in 1984 at De Anza College in Cupertino which we today refer to as the heart of Silicon Valley, or certainly its birthplace. It wasn’t called that then. […]
I’ve had the chance to be involved with many types of virtual, live, and hybrid meetings and events. Leveraging my first-hand experience in participating as well as leading events as a committee member or chair for a variety of organizations such as cybersecurity, privacy, IoT and inside sales, I’ve developed a list of best practices […]
As marketers, we need to be thinking and planning now for the end of third-party cookies. We will cover a lot of ground in this post, but really, the final chapter the story about end of third-party cookies isn’t fully written yet. As the year progresses, stop back for updates. At the start of 2020, […]
Among the AA-ISP members we often discuss topics around cold calling scripts for inside sales, or digital sales professionals as we now like to call them. Since I live in Southern California and am a dedicated foodie, my analogy instantly went to food. Sales cold calling scripts are like salsa! Cold call scripts are dead, […]
I am a long-time student of the business book, Crossing the Chasm, having read all three editions and helped a number of companies through their own journey across the Chasm. As I’ve been learning more about the growing volume of data breaches and security challenges with emerging technologies like IoT, biometrics, medical devices or video […]
Working with Channel Partners is a great way to sell mature technology, especially SaaS software. However, deciding whether a channel sales strategy is right when you have new or emerging technology such as IoT, AI, drones or even privacy tech, takes a bit more consideration and effort. Considerations for your channel sales strategy When you […]
It’s the end of Q1 and your annual event marketing strategy just went out the window as tradeshows and conferences are being cancelled right and left. Normally your event marketing plan involved several live events such as big industry tradeshows, as well as perhaps some regional seminars, conferences, and workshops. Face it, those tradeshows and […]
San Diego’s MITEF Enterprise Forum panel of experts discussed how founders and entrepreneurs can apply Privacy and Security by Design principles in their products. “American companies beware… if your software fails to protect consumer privacy, you will feel it in your bottom line. That was the message coming from the panelists at the MIT Enterprise […]
Oinkodomeo, LLC announced that Kathleen Glass, Founder and CEO has joined the IoT Advisory Council of CompTIA, the leading trade association for the global technology industry. As a member of the council, Glass will contribute to CompTIA’s efforts to provide solution providers with the knowledge and skills necessary to implement internet-of-things strategies in the market. […]
My centre is giving way, my right is retreating, situation excellent, I am attacking —Marshal Ferdinand Foch You make a nice UAV, and you wanna compete with DJI? By recent estimates they hold almost 75% of the US market. That’s a big number in any market. How did they get there? Mainly through excellent product […]
It seems like every website wants to present a banner someplace on the page that asks the Visitors if they will accept cookies, and usually the Visitor is warned that if cookies are not accepted, the site will not work right. “Why is this happening now”? you might wonder. “Does MY website use cookies”? “What […]
The CCPA is one of several state-led privacy regulations going into effect. Beginning January 1, the California Consumer Privacy Act will give consumers new power over their data and hold organizations more accountable. These changes will require some new thinking and adjusted processes for B2B as well as B2C sales and marketing. California has long […]
The Chief Marketing Officer has been declared dead more often than cold-calling, at least once every year by some pundit or major media since 2012 when Forbes did it. The role is resilient, but also highly changeable. Recently in a possible foretelling, Mcdonalds did not replace their departing CMO directly, preferring to delegate responsibility to […]
The recent acquisition of analytics powerhouse Tableau by Salesforce.com put hope in the hearts of small and medium enterprise users that they might be able to glean comprehensive business intelligence from their own customer data at the push of a button, with no programming or development expense. Tableau has a strong reputation as the business […]
I just did my first podcast and it gave me a chance to better understand why podcasting is a big deal for marketers. Wait, what? Podcasting, you ask? Let’s define what is podcasting The dictionary definition of a podcast is: A digital audio file made available on the Internet for downloading to a computer or […]
I had the honor of hosting the Wednesday morning AA-ISP LS2019 panel that provided insight about how to align your organization with technology. Anyone who knows me realizes that “alignment” is one of my favorite topics. In this case, aligning with technology means we need to talk about people and process as well. The panel […]
San Diego Chapter AUVSI, quarterly meeting with expert panel discussing San Diego Integration Pilot Program
Sales and marketing alignment is important, but you can go even deeper with alignment by having inside sales report to marketing. Since 2012, most Inside Sales or SDR teams have reported to sales. According to a 2018 study by Bridge Group and AA-ISP, 65% of SDR groups report to the sales organization. However, inbound only […]
Today the headlines on security blogs roared the news of another WordPress bug. Those headlines draw lots of eyeballs and click-throughs, because WordPress is the number one CMS in the world with an estimated 27% of all sites running WordPress. WordPress detractors gleefully repost, tweet and whisper. In staff meetings and small businesses across the […]