Sales and Marketing alignment isn’t a new topic in the B2B world. And yet, CSO Insights research shows that while it’s a goal for many companies, the reality is that it’s rare. HubSpot indicated that just 26% of respondents operate under a marketing and sales SLA. “Only 39% of companies strongly agree/agree that such alignment […]
Kathleen Glass, CEO of sales and marketing consultancy Oinkodomeo and strategic advisor for Wyecomm, has been named to the AA-ISP Advisory Board. AA-ISP, the Global Inside Sales Association, is committed to cultivating and maintaining relationships that aid in the advancement of our profession. AA-ISP Advisory Board Members play a key role in that goal, sharing […]
Aak! “I stumbled upon your profile, so I wanted to reach out and connect.” How many of you are getting these types of LinkedIn invites? Some clever “LinkedIn Guru” must have included that gem in their master class recently because it’s become the invitation du jour. Now, if you are searching for prospects just like […]
I hear quite a bit of grumbling these days from my sales coach colleagues about the dreaded LinkedIn “Pitch and Pounce” (thanks Mike Kunkle for that memorable term!). What’s driving this trend we wonder? I certainly hope this isn’t an approach that’s being taught by sales or social selling or so-called “LinkedIn experts” because it […]
The recent BlueTech Summit & Tech Expo in San Diego, sponsored for the 10th year by The Maritime Alliance showcased a remarkably broad spectrum of advanced products and solutions targeted to aspects of the Blue Technology space, that is, technology devoted to ocean and freshwater applications. Of particular interest to me were companies presenting products […]
The word Autonomous gets batted around a lot. What does it really mean in this context, and how is it different from automated?
I’ll cut right to the chase on this for you. I am not going to tell you paid traffic is “bad” or not do paid search. You should use both paid and organic search in an integrated digital marketing strategy. Paid search is also called Pay per Click, PPC or Adwords, and though there are […]
In October, the U.S. Senate passed the FAA Re-Authorization Act and sent it to the President for signing into law. Among other things, the Act tackles many of the issues produced by the meteoric rise in popularity and numbers of Unmanned Aerial Systems (UAS) for recreational and commercial use. Included in the Act was “The […]
I thought updating my annual B2B marketing budget blog would be a snap. Just update a few data points and done! What I have realized is that marketing is in upheaval and budget planning for 2019 will take some thought. While Gartner is predicting contraction in marketing budgets, looking more closely, I see the situation […]
Our WordPress security plugin blocked a brute force attack the other day. “Brute force” is a really exciting and fear-inducing way of saying “they tried to guess our admin password”. There are nifty automation tools available on the Dark Web that can make this pretty easy; the attacker makes some assumptions about what a username […]
WordPress is the most deployed CMS in the world, so it is not a surprise that WordPress security issues are an important topic for WordPress site owners and future site owners. For people thinking of building a new website, we often hear there are real concerns about WordPress security. Hosted website builders such as Squarespace […]
When B2B companies are looking to boost revenue, they need to look not just to sales (more deals!) OR to marketing (more leads!), but sales and marketing alignment. When numbers are not being hit, it’s seldom rooted in one or the other, but stems from a lack of holistic alignment between them. In other words, […]
The Continental United States has not experienced a really damaging earthquake since the 1994 Northridge, California quake. Yet around the world, large quakes have been devastating, particularly in Japan. Many experts believe that the US is well overdue for a bad earthquake. California is generally regarded as the most vulnerable area in the lower US, […]
Chief Digital Officer, or CDO, is a relatively new title being used by large companies, as many industries started to wake up to the realities of digital transformation around 2013. While a critical imperative, digital transformation doesn’t happen overnight. A 2017 CEO Pulse survey by PwC showed 47% of Chief Executives believed the speed of […]
The Gartner® Magic Quadrant (MQ) is considered nirvana for most IT technology and services firms. But as a niche or early stage company, what happens if you didn’t make it on this exclusive report? Having worked with Gartner and a number of other analyst firms over the past decade, I can offer a number of […]
This week we asked our guest blogger and SEO expert Brandon Leuangpaseuth to help us understand exactly what is SEO and what is current best practice. What is SEO (Search Engine Optimization)? Let’s start out by defining what is SEO. Simply put, Google is just an algorithm designed to show the most relevant results to […]
Analyst Relations (AR) is a communications or public relations activity in which technology companies create relationships within the industry analyst community. Well known top IT analyst firms include Gartner, Forrester, IDC, Ovum, 451 Research, and Frost & Sullivan, to name a few. Research analysts have the ear of the C-suite decision makers in enterprises across the globe […]
Wildfire management in the Western states has become a national issue, straining state’s resources and forcing the Federal Government to steadily commit more firefighting assets and emergency funds to containing the fires and then repairing the damage. ”The Wildfire Season” as a term has become irrelevant; the “season” is now year-around for much of the […]
Yet another news report adds to the urgency of advancing support for counter-drone technology. Yesterday’s assassination attempt on President Nicolas Maduro, ostensibly conducted by so-called “suicide drones” which would make it the first weaponized UAV-based assault on a Head of State. From the limited video available President Maduro and his group were looking into the […]
Why are enterprise sales so dismal? Approximately 40% of all enterprise sales reps don’t make quota! That’s right, you heard me! Only 60.9% of sales people achieve quota each year (Source: HubSpot)! Why is it that with all the modern tools and methods that fewer sales people are succeeding. Sales may think it’s because the […]