Automatic vs. Automated vs. Autonomous; What they Mean to UAS and Unmanned Traffic Management (UTM)
The word Autonomous gets batted around a lot. What does it really mean in this context, and how is it different from automated?
The Oinkodomeo Blog
Why Paid Traffic Better Isn’t Better Than Organic Traffic
I’ll cut right to the chase on this for you. I am not going to tell you paid traffic is “bad” or not do paid search. You should use both paid and organic search in an integrated digital marketing strategy. Paid search is also called Pay per Click, PPC or Adwords, and though there are […]
FAA Re-Authorization Act; Protection Against Malicious Drones Won’t be Coming Anytime Soon
In October, the U.S. Senate passed the FAA Re-Authorization Act and sent it to the President for signing into law. Among other things, the Act tackles many of the issues produced by the meteoric rise in popularity and numbers of Unmanned Aerial Systems (UAS) for recreational and commercial use. Included in the Act was “The […]
Changes Ahead! Tips for creating your 2019 B2B Marketing Budget
I thought updating my annual B2B marketing budget blog would be a snap. Just update a few data points and done! What I have realized is that marketing is in upheaval and budget planning for 2019 will take some thought. While Gartner is predicting contraction in marketing budgets, looking more closely, I see the situation […]
Guide to Stopping Brute Force Attacks in WordPress
Our WordPress security plugin blocked a brute force attack the other day. “Brute force” is a really exciting and fear-inducing way of saying “they tried to guess our admin password”. There are nifty automation tools available on the Dark Web that can make this pretty easy; the attacker makes some assumptions about what a username […]
WordPress Security; the Facts about Securing WordPress
WordPress is the most deployed CMS in the world, so it is not a surprise that WordPress security issues are an important topic for WordPress site owners and future site owners. For people thinking of building a new website, we often hear there are real concerns about WordPress security. Hosted website builders such as Squarespace […]
Why is Sales and Marketing Alignment Important for B2B Business?
When B2B companies are looking to boost revenue, they need to look not just to sales (more deals!) OR to marketing (more leads!), but sales and marketing alignment. When numbers are not being hit, it’s seldom rooted in one or the other, but stems from a lack of holistic alignment between them. In other words, […]
UAV’s to the Rescue—Defining a Purpose-built Drone for Collapsed Building Search & Rescue
The Continental United States has not experienced a really damaging earthquake since the 1994 Northridge, California quake. Yet around the world, large quakes have been devastating, particularly in Japan. Many experts believe that the US is well overdue for a bad earthquake. California is generally regarded as the most vulnerable area in the lower US, […]
Rise of the Role of Chief Digital Officer
Chief Digital Officer, or CDO, is a relatively new title being used by large companies, as many industries started to wake up to the realities of digital transformation around 2013. While a critical imperative, digital transformation doesn’t happen overnight. A 2017 CEO Pulse survey by PwC showed 47% of Chief Executives believed the speed of […]
You Didn’t Get Included on a Magic Quadrant, Now What?
The Gartner® Magic Quadrant (MQ) is considered nirvana for most IT technology and services firms. But as a niche or early stage company, what happens if you didn’t make it on this exclusive report? Having worked with Gartner and a number of other analyst firms over the past decade, I can offer a number of […]
What is SEO and Why You Should Care About White Hats
This week we asked our guest blogger and SEO expert Brandon Leuangpaseuth to help us understand exactly what is SEO and what is current best practice. What is SEO (Search Engine Optimization)? Let’s start out by defining what is SEO. Simply put, Google is just an algorithm designed to show the most relevant results to […]
Where Analyst Relations fits in the growth strategy for B2B tech companies
Analyst Relations (AR) is a communications or public relations activity in which technology companies create relationships within the industry analyst community. Well known top IT analyst firms include Gartner, Forrester, IDC, Ovum, 451 Research, and Frost & Sullivan, to name a few. Research analysts have the ear of the C-suite decision makers in enterprises across the globe […]
UAV’s and Wildfire Management—Can Our Firefighters Afford What They Need?
Wildfire management in the Western states has become a national issue, straining state’s resources and forcing the Federal Government to steadily commit more firefighting assets and emergency funds to containing the fires and then repairing the damage. ”The Wildfire Season” as a term has become irrelevant; the “season” is now year-around for much of the […]
Recent Drone Attack on Venezuelan President; One More Sign We Need to Advance Counter-drone Technology
Yet another news report adds to the urgency of advancing support for counter-drone technology. Yesterday’s assassination attempt on President Nicolas Maduro, ostensibly conducted by so-called “suicide drones” which would make it the first weaponized UAV-based assault on a Head of State. From the limited video available President Maduro and his group were looking into the […]
5 Ways to Help Your Sales Reps Make Quota
Why are enterprise sales so dismal? Approximately 40% of all enterprise sales reps don’t make quota! That’s right, you heard me! Only 60.9% of sales people achieve quota each year (Source: HubSpot)! Why is it that with all the modern tools and methods that fewer sales people are succeeding. Sales may think it’s because the […]
Drones Over San Diego
On June 20th, the MITEF San Diego Chapter hosted Drones Over San Diego, a panel discussion with local UAS innovators. Led by moderator Commander David Place Ret. US Navy, executives from the rapidly growing industry around unmanned aerial vehicles (also called UAVs or drones) came together to discuss the opportunities and challenges in this hot […]
Why an SEO Specialist Should Never Be Your First Marketing Hire
More and more lately, new startups and established, growing businesses are looking to develop marketing teams. Unfortunately for those new marketing hires, the term “team” is only loosely applicable. That “team” that these fast growing or newly funded businesses hires is all too often a team of one and that’s an SEO Specialist. A single, […]
How I’m attending Dreamforce 17 for free
Here is how I’ll be attending Dreamforce 17 #DF17 for free this week! No, I don’t mean I am sneaking in the back door. I’ll be using Twitter. Here are 5 steps to attending Dreamforce 17 or any other conference, tradeshow or event virtually using your social media skills. Step 1: Research in advance Look […]
Why Sales Enablement Needs to be a Priority
If you have more than 30 sales reps and plan to add inside sales or grow your team in the next 12 months, you need to be thinking about building out sales enablement services. If you have more than 300 reps, your ROI for implementing a formal Sales Enablement Function this year will start to […]
What is Intent Data?
Intent Data is a term you will be hearing more about if you in B2B sales or marketing. There are two types of Intent Data, internal and external. Internal is the information we collect about buyers on our own online web sites such as what pages they read, what blogs they looked at, what content […]