MarTech: Rise of the Chief Marketing Technologist

Since the topic of Chief Marketing Technologist and martech is core to our mission, we are always happy when we see thought leaders recognizing the changing B2B marketing landscape that brings a growing importance for technology in digital marketing strategy.

See recent work about the role of Chief Marketing Technologist published in Harvard Business Review and co-authored by Gartner Research Vice President Laura McLellan and Ion Interactive CTO Scott Brinker.

For more on our approach to this, see our blog article, Who is in Charge of Digital Strategy.