AA-ISP San Diego Chapter: How Sales Enablement is Transforming the Way Companies Engage with their Customers

Thinking about whether it’s time for Sales Enablement in your company? Don’t miss the September 14 AA-ISP San Diego meeting!

Sales enablement is a fast-growing discipline: In 2013 19% of CSO Insights study participants reported having an enablement initiative or function. In 2016, 34% reported having an enablement initiative or function.

Join our panel of experts to share their real-life sales enablement stories about what is sales enablement, how do you know when you need it, and how do you implement it successfully. This event is for sales trainers, sales ops, marketing, inside sales, customer success, or sales leaders who want to know more about how to create a sales enablement initiative at their company.

Date / Time: September 14 from 5:30 – 7:30 pm

Location: Seismic Software – 12770 El Camino Real Suite 300, San Diego, CA 92130

Register for free to reserve your spot. Refreshments will be served. 

 We’ll discuss:

What is sales enablement?

How do sales training and sales enablement differ?

Why is it difficult to define?

What do you need to do to prepare for a sales enablement initiative?

Why is the focus on the customer journey so important?

How big should your sales team be before you start thinking about enablement?

When should you start thinking about starting a standalone sales enablement function?

What are some useful sales enablement tools?

What’s a good career path to sales enablement leadership?


Kathleen Glass, CEO Oinkodomeo

Confirmed Panelists:

Maria White, Global Director, Sales Enablement, ServiceNow

Joe Archer, Director of Sales Operations – CRM and Sales Technologies, Teradata

Michael Fedynyshyn, Senior Director, Sales Operations & Enablement, Early Warning®

Stephan Brisard, Director, Demand Generation, ESET

Catherine Bonin, Sales Enablement Manager, NXP Semiconductors

Alice Ewell, Director, Customer Success, Seismic

Thank you to our Sponsors:

Venue Sponsor: Seismic Software

Food Sponsor: ConnectandSell

Beverage Sponsor: Vonage Business

About the Association of Inside Sales:  We are an association dedicated to supporting and elevating the profession of digital sales.  The AA-ISP  has over 65 global chapters.  The San Diego Chapter meets semi-monthly to discuss key sales-related topics.