New Privacy Regulations Will Require Sales and Marketing Alignment

New Privacy Regulations Will Require Sales and Marketing Alignment

The CCPA is one of several state-led privacy regulations going into effect.  Beginning January 1, the California Consumer Privacy Act will give consumers new power over their data and hold organizations more accountable. These changes will require some new thinking and adjusted processes for B2B as well as B2C sales and marketing. California has long […]

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