Posts from fellow professionals producing content for the B2B sales and marketing space, especially in digital transformation, sales enablement and account-based marketing(ABM)
For 11 years, our sales and marketing agency has been focused on helping launch and explain emerging technologies like AI, IoT sensors, drones, robotics, and autonomous driving. What’s been interesting the past few years is the confluence of a number of these technologies that, when combined, are truly transformative. While we see confluence happening in […]
Sales and marketing alignment is important, but you can go even deeper with alignment by having inside sales report to marketing. Since 2012, most Inside Sales or SDR teams have reported to sales. According to a 2018 study by Bridge Group and AA-ISP, 65% of SDR groups report to the sales organization. However, inbound only […]