Brand Refresh

The ProfitLine brand refresh project included customer message mapping, updated warm color palette, people-focused WordPress website redesign, and updated collateral to create a more customer-centric image and differentiated messaging. We were given a small budget and short timeframe. The new branding focused on unique value proposition around implementation and delivery experience.

The ProfitLine brand update was part of an overall effort to reposition the company for a maturing adopter profile as the industry evolved. We also implemented an inside sales team that reported to marketing and leveraged a new sales tech stack and consultative selling methods to identify buyers and reduce the sales cycle by half.