Where Analyst Relations fits in the growth strategy for B2B tech companies

Where Analyst Relations fits in the growth strategy for B2B tech companies

Analyst Relations (AR) is a communications or public relations activity in which technology companies create relationships within the industry analyst community. Well known top IT analyst firms include Gartner, Forrester, IDC, Ovum, 451 Research, and Frost & Sullivan, to name a few. Research analysts have the ear of the C-suite decision makers in enterprises across the globe […]

More