Marketing is rapidly becoming one of the most technology-dependent functions. As marketing becomes more data-driven science and less art, a new breed of marketing role is emerging to govern MarTech: The Chief Marketing Technologist. This requires a hybrid of marketing savvy and tech savvy that brings together the right people, platforms, and processes to appropriately engage buyers and measure marketing return. Technology alone won’t engage a buyer. And improperly scoped and implemented systems will simply waste money. It’s been said that 70% or more CRM implementations fail. Add hundreds more apps and platforms to that mix and it becomes a daunting task.
At Oinkodomeo, we have MarTech experience that helps our customers engage the right marketing technology for their needs, and bring together the stakeholders to define and execute success.