While doing research on the making on great content, I turned to an old favorite reference of mine, a lesser-known book by Seth Godin (you didn’t know there was such a thing as a “lesser-known” book by him, did you)? The book is called “The Big Red Fez, How to Make Any Website Better”. Published […]
With summer upon us, I am looking forward to a little reading time. Whether you enjoy it in “natural” form or on your favorite e-reader, sometimes you just need to dig in and consume more than 140 characters. Coming soon – sci-fi reality near you. Robert Scoble’s “Age of Context”. Why we think this is […]
While doing research on our upcoming articles related to content, I ran into Steve Kerho’s series of works on “Big Content” in Fast Company: http://www.fastcompany.com/3008494/big-data-comes-big-content http://www.fastcompany.com/3012735/dialed/how-your-brand-can-create-track-and-learn-to-love-big-content I’ll admit I groaned just a bit when I saw “Big Content” for the first time. “Oh no” I thought, “The hype machine has gone out of control, we […]
An interesting article from Security Week crossed my monitor today (18 June). It seems that a developer of code analysis tools ran its scanner on the top 50 WordPress plugins (by number of downloads). The vendor, CheckMarx, discovered vulnerabilities in 18 of the top 50 plugins. Seven of the top ten e-commerce plugins for WordPress […]
In the wake of British Broadcasting Corporations decision to scrap their Digital Media Initiative and take a write-down of around $100 Million dollars (US) the British government is beginning a major investigation into what went wrong. Begun in 2008, the DMI project was supposed to produce a global content management system that would unify BBC’s vast […]
Reading the 2013 Internet Trends published May 2013 by Mary Meeker and Liang Wu, Kleiner, Perkins, Caufield, Byers is interesting and a little scary. If I am not already, soon I’ll be wearing the Internet. The truth of the matter is, the trend toward wearables means we will be doing just that. The latest edition […]
Seth Godin called it “permission marketing”. Today it has been named “inbound marketing” by HubSpot. It means earning the attention of the prospect rather than buying it. Telling compelling stories and having a conversation through social media and educational content are the key drivers in: Attracting traffic Converting visitors to leads Converting leads to sales Turning […]
‘Responsive Design’ is one of those hot new phrases you are starting to hear a lot about. Carin van Vuuren’s recent Forbes post “Mobile Apps: The Trouble with Using ‘Responsive Design’” does a good job of describing appropriate scenarios for use — and those times when you should reconsider. For the most part, it comes down […]
In light of recent Botnet attacks on WordPress blogs, here are a few simple steps to help you ensure that your blog stays yours. In the past week there has been a fair amount of coverage of a new Botnet attack on WordPress blogs. Normally this would not be news, because WordPress is one of […]
At Oinkodomeo, the key to our approach is a buyer-focused Sales 2.0 strategy formed jointly by sales and marketing that leverages new thinking and methodologies applied to your people, process and technology. Sales 1.0 is dead. The new always-connected, knowledge-rich world means your buyers are better prepared than your sales team is. In future blog […]