Content Strategy

Rich, relevant content is at the heart of an integrated sales and marketing program. Today’s content strategy must adapt to changing buyers and markets. Timely, tailored sales and marketing content speaks to target personas at all stages of the Buyer’s Journey. We don’t stop with the top of the funnel.  We map a content strategy across the entire buying process – what’s relevant for each stage of your sales pipeline.

95% of buyers chose a solution provider that “Provided them with ample content to help navigate through each stage of the buying process” [Source: DemandGen Report]

• Customer Facing Sales and Marketing Content: case stories, whitepapers, references, sales decks, fact sheets, value justification and calculation tools, blogs, and persona-focused content, tailored for the different phases of the buyer’s journey and buyer roles
• Online and Offline Events: Web seminars, tradeshows, user meetings, advisory councils, hangouts, podcasts, and full-scale conferences

Our content strategy approach:

• Working from focused research, identify specific buyer personas that represent the target market
• Strategize and produce a comprehensive inbound content marketing program to include corporate branded works, traditional promotional material
• Restructure websites and other online properties to promote better usability, SEO and conversion rates
• Engage and train third-party or inhouse content producers to provide a steady content stream into the marketing mix for use in inbound marketing campaigns
• Where appropriate, install and provision third-party tools for cataloging and disseminating sales enablement content and social selling content to sales