Project Goal: Build Pipeline Value for a fading brand
Results: Cut sales cycle in half; grew pipeline 5X
- Brand refresh including updated colors and WordPress Website
- Developed and Managed Inside Sales Team – hired and trained inside sales team; implemented Social Selling and Common Sense Selling(R) methodology; developed sales playbook
Goal: Quickly and cost effectively launch new IoT Platform
Projects: Remote Interim VP Marketing, Marketing Strategy, Product Messaging, Branding, Logo, Channel Marketing, Client Maintainable MVP WordPress Site. Site flexibility enabled the client to pivot their positioning easily on their own.