Oinkodomeo and Premierehire Announce Partnership to Help Companies Hire and Develop B2B Inside Sales Teams
San Diego, CA — February 23, 2016
Oinkodomeo and Premierehire today announced a partnership to create an end-to-end solution for B2B companies focused on rapidly and cost-effectively growing revenue through B2B inside sales. The partnership allows companies to combine a sound hiring strategy with a robust training and coaching strategy to get new inside sales reps to revenue quickly.
Over the past 5 years, the role of inside sales has changed significantly and has enjoyed massive adoption as companies became aware the revenue driving power of the role. Today’s B2B inside sales role brings together aspects of both Sales and Marketing. The new Sales Development Rep (SDR) or Business Development Rep (BDR) qualifies prospects through engaged, targeted discovery and converts them from Marketing Qualified Leads (MQL) into Sales Qualified Leads (SQL) which improves the efficiency of the sales funnel and enables field sales to be more effective in their close rates.
Inside sales has been growing because buyers now shop online for enterprise business solutions much the same way they shop for jeans. They research and engage in social networking platforms such as LinkedIn® and Twitter® for referrals and references. And with virtually unlimited bandwidth available today on either desktop or mobile, it’s easy to participate in sales presentations via Skype, web conferencing, and video anywhere, anytime.
“Sales engagement with buyers these days is happening more over LinkedIn than over lunch,” says Kathleen Glass, Oinkodomeo CEO.
As companies are building an inside sales team, they need to look at:
- Organization roles and structures
- Inter-departmental alignment between sales, marketing, and customer success
- Team development and growth
“The new inside sales role is no longer just appointment setting, it’s a critical juncture between sales and marketing. This means the role needs to be re-scoped and designed to attract the right candidates who will also be a good cultural fit, especially in a competitive tech talent market like San Diego,” states Leanne Abraham, Premierehire President.
Oinkodomeo is a Sales and Marketing Agency. We focus on building a foundation for successful, customer-centric sales and marketing. We help B2B companies achieve business goals and grow revenue by mapping to the Buyer’s Journey and addressing each persona’s needs. We provide end-to-end marketing and sales processes; sales operations; sales enablement; playbook development; inside sales team development and coaching; social selling training using LinkedIn and Twitter; appointment setting and cold calling techniques; lead generation; channel marketing; inbound marketing; content development; website development; RFP response planning; analyst relations; and branding.
Premierehire helps growing companies with some of their most critical tasks providing assistance with workforce consulting, recruiting strategies, recruitment outsourcing, talent/ leadership assessments, leadership and team development, and HR expertise. Our placement services include direct hire, contract to hire, contract staffing, and payrolling. Premierehire covers a variety of industries and expertise areas including: Sales & Marketing, Technical IT/IS, Engineering, Project Management, Administrative & Clerical, Finance & Accounting, Call Center, Human Resources.