Cold calling isn’t dead, but it can be a whole lot more productive when paired with proper social selling that’s tailored to your sales process.
Our custom full-day or half-day Social Selling workshops help you align your sales and marketing social strategies to drive sales performance.
According to the CSO Insights 2016 Sales Enablement Optimization Study, only 20.7% of the global study participants reported having their social selling strategies aligned with marketing’s social strategies. CSO Insights found that:
The primary benefit of using social selling tools is, as all our study participants reported, reduced account/contact research time (38.8%), followed by “not sure” (37.2%). Additional benefits are an increased number of leads (33.2%), deeper relationships with clients (30.6%), improved lead conversion rates (24.0%), shorter sell cycles (14.1%) and improved win rates for forecast deals (13.5%).
Learn more about our Social Selling workshops to help your sales team use social media tools LinkedIn and Twitter to improve productivity, and more efficiently drive deals through their pipeline.