As Operational IT departments begin to shrink, many of us find ourselves on our own for updates and improvements to the tools we use in sales and marketing. Some of us are discovering for the first time that MarTech systems such as CRM and Marketing Automation actually come with written materials for their use and […]
Creating an event that wows the audience takes a lot of planning and speaker coordination. Our specialty is creating memorable events around powerful speakers and engaging panel discussions. Our approach is to work with the panelists individually to understand their special contribution and then bring the panelists and moderator together in personal or virtually to […]
Today, inside sales reps working along side enterprise sales reps can speed sales cycles and engage buyers earlier in their buying process. The confluence of Social Selling capabilities and sales enablement tools further allows this new breed of sales development rep to begin a conversation with the prospect and start gathering knowledge sooner. This is a […]
The ProfitLine brand refresh project included customer message mapping, updated warm color palette, people-focused WordPress website redesign, and updated collateral to create a more customer-centric image and differentiated messaging. We were given a small budget and short timeframe. The new branding focused on unique value proposition around implementation and delivery experience.
Full or Half Day Customized Onsite or Virtual Workshop for B2B Sales and Inside Sales Teams. Developed by experts in B2B complex selling and social media marketing, the hands-on workshop will teach your Sales teams how to use their own networks as well social networks like LinkedIn and Twitter to listen to what buyers are […]
The website was originally in an expensive to maintain, non-responsive .Net format. Oinkodomeo utilized existing design elements and ported the site over to a mobile-friendly responsive WordPress theme with a blog that is easy to maintain by in-house marketing and agency PR teams.
By now a lot of people have seen the story covered on Fast Company’s blog and featured on LinkedIn. In an effort to influence Art Directors, Graphic Designers and Photo Retouchers who use Photoshop, Dove Canada and their agency of record Ogilvy and Mather(Toronto) cooked up a Photoshop Action for distribution. Photoshop Actions are basically […]
While doing research on the making on great content, I turned to an old favorite reference of mine, a lesser-known book by Seth Godin (you didn’t know there was such a thing as a “lesser-known” book by him, did you)? The book is called “The Big Red Fez, How to Make Any Website Better”. Published […]