The Oinkodomeo Blog

  • How to Moderate a Panel that Doesn’t Suck (6/26/2017) - Recently, I read a post on LinkedIn that declared all panels suck.  The poster had been at a conference and came away with this viewpoint.  However, it doesn’t have to be that way.  When set up right, panel presentations can be a lively and engaging way to get a lot of information out from different […]
  • San Diego Startup Week 2017 PDF Map (6/18/2017) - San Diego Startup Week starts tomorrow, 19 June. Our congratulations to the organizers, looks like it will be another great program! In its fifth year, this is the biggest and best San Diego Startup Week ever, bringing 15 tracks and 250 sessions during the week of June 19 – 23. This year our CEO Kathleen […]
  • 5 Secrets to Using Twitter for Inside Sales (5/30/2017) - When we talked with our panel of rock star sales reps recently, they were all about LinkedIn, declaring it “A gift to inside sales.” But when it came to Twitter, they were a bit uncertain.  But anything that can help you learn more about a prospect is useful, right?  Here are 5 ways you can […]
  • How to Plan Your Sales Career (5/28/2017) - The San Diego AA-ISP Chapter’s May meeting asked 5 successful sales reps to share their secrets on how they manage their sales career. Our panel consisted of inside and outside reps and managers at all stages of their careers, working at companies ranging from startup to a large public company. Following are highlights from the […]
  • Hiring for Sales on 100% Commission? Make sure it fits your model and market (5/14/2017) - Recently I have noticed startups in our area maturing to a level where they are ready to reach out to the market. Several have asked me about hiring their first sales person, and because they are startups and money is usually tight, they hope to pursue a 100% commission model. This means they want to […]
  • How much can you save by developing your B2B website inhouse? (4/11/2017) - You are a savvy, budget conscious B2B marketer.  You have a whole team of software developers working on an award-winning SaaS Cloud solution that will transform the world.  So why not leverage their massive talent to build your new B2B website in house? Notice how I mentioned the software development team.  This isn’t about whether […]
  • Dear Marketing, Here is why what you are doing isn’t Account-Based Marketing (3/19/2017) - It seems like everyone is talking about Account-Based Marketing these days. But what’s the big deal?  Personalizing messages targeted to key prospects isn’t really new. Early versions of Account-Based Marketing started back in the 90’s as one-to-one, or personalized marketing, with the rise of online marketing and analytics that allowed marketers to have a better […]
  • Before you launch Sales Enablement here is what you need to do (1/20/2017) - Forrester launched their Wave™ for Sales Enablement Automation Systems, so it’s time to add one to the essential sales toolkit, right and launch sales enablement in your company? Before you embark on a selection from among these nine vendors (or any others), let’s think about what we have learned from similar experiences in sales and marketing […]
  • How Social Selling Boosts SEO (1/1/2017) - Did you know that social media marketing and SEO are tightly interwoven?  Oh course!  But you might not have thought about the impact on SEO from good social selling habits. Train sales to be good social sellers and marketing will see that social selling boosts SEO results, too. Social selling can enhance your organic ranking, […]
  • How to Hire an Inside Sales Team in San Diego (12/26/2016) - Whether you are just starting a business or taking your business growth to the next stage, an inside sales team can be your most valuable resource.  But before you set up your inside sales team in San Diego, whether you are based here or decided it gives you a good outpost on the west coast […]
  • 2017 Sales Kickoff Meeting—How to Make Yours Have Impact (11/30/2016) - If you are like many Sales Leaders, this is the time of year when you turn your attention to the annual sales kickoff meeting. You picked a date, lined up an offsite meeting space with great food, planned a team-building activity and had travel booked for everyone. All set! Right? Not so fast. Don’t let […]
  • Why I started using LinkedIn Sales Navigator again (11/6/2016) - I started using LinkedIn Sales Navigator again because they’ve finally been adding features that make it more useful for prospecting. Admittedly, some of these were features that LinkedIn had in the basic platform, then removed. Now advanced search and tagging are in Sales Navigator and better than before. Navigator has added a lot of new […]
  • 3 Ways IoT will Change the Buying Process (10/2/2016) - The Internet of Things is changing business.  While most of the time we talk about the impact on manufacturing, logistics, and operations, what we need to realize is that IoT will have a major effect on sales and marketing processes, too. In a transparent, real-time, interconnected world, everything about business will be transformed as information […]
  • Book Review: Selling to the Point (9/11/2016) - Sorry, sales.  The buyer is in charge now. Jeffrey Lipsius uses simple storytelling in his book, Selling to the Point, to explain why the buyer is now in charge of sales.  It’s a big concept that Jeff has explained through storytelling that makes it easy to grasp and relatable. That’s not to mean that sales […]
  • Converting from Legacy to Selling Managed Services—Did FireEye Ignore Sales/Marketing Change Management? (8/14/2016) - Last week cybersecurity leader FireEye released long-anticipated results that fell below market expectations. The market reacted quickly as Fireeye’s stock value fell another 15%, trading in the $15—$18 range (at one time during 2014 the stock traded as high as $80). The company announced layoffs of up to 400 employees as part of a restructuring. […]
  • Should Inside Sales Report to Marketing or Sales? (8/9/2016) - To look at this question, should inside sales report to marketing or sales, a bit more closely, let’s ask it differently. Is the ISR / SDR better aligned with marketing or with sales? According to Bridge Group, in 2014 24% of SDRs reported to marketing  and this number has been increasing among both large and small companies […]
  • Social Selling, 3 Years Later (7/16/2016) - It’s been 3 years this month since I started teaching Social Selling, and 3 years since the launch of LinkedIn’s Sales Navigator. What’s interesting to me is that there is still such a divide among sales professionals with respect to social selling.  There is the enthusiastic “all in” group who started social selling practices early […]
  • Social Selling Training: Time for a Redesign (5/8/2016) - I wasn’t really shocked or even surprised that CSO Insight’s 2015 Sales Enablement Optimization Study ranked Social Selling Training as ineffective. “Social selling training services were ranked as the training service with the highest need for major redesign (33%)” In the past two years, I’ve seen way too many self-proclaimed “experts” reducing social selling to […]
  • Is Your B2B Website Aligned With the MarTech Stack? (4/30/2016) - There are literally thousands of technology tools comprising the marketing stack in The MarTech Landscape , many of them released in just the last few years, and many of them targeted to B2B Sales and marketing programs. These advanced tools help engage the buyer, accelerate lead generation, manage the sales process and analyze results along […]
  • 6 Takeaways from AA-ISP Inside Sales Leadership Summit (4/23/2016) - The AA-ISP Inside Sales Leadership Summit is in its seventh year, bringing together over one thousand individuals dedicated to the inside sales profession.  The two and a half day event is chock full of sessions dedicated to this growing field. There are so many options that it’s impossible to attend them all. Here are some of my […]
  • How to Use Twitter in B2B Sales and Inside Sales (4/23/2016) - You are probably using LinkedIn for B2B Sales and Inside Sales prospecting, but have you tried out the power of Twitter for B2B Selling?  I recently met with a group of Inside Sales professionals and a lot of them felt that Twitter “wasn’t right for their industry” or they weren’t really sure where to start. […]
  • What is the ideal lead response time? (3/17/2016) - What is the lead response time goal for your company for web-generated leads? 1 day? 1 hour? 21 seconds? First, let’s start with the definition of LEAD.  If it’s transactional, then jump on that phone right this second. Someone calling to get mortgage or insurance rates. Or a loan. CALL NOW. Someone completed a demo […]
  • Book Review: The Sales Development Playbook (2/22/2016) - Whether you call it inside sales, business development, or sales development, this is a critical role for revenue growth. Released just last month, I highly recommend anyone in leadership for sales or inside sales read The Sales Development Playbook by Trish Bertuzzi. Specifically, the book is written for: Executives and Executive Sponsors VPs of Sales Sales […]
  • Double check that Twitter Handle! (2/22/2016) - Twitter is a rapid-fire medium, but I’ve found that it is really important to check the Twitter handle you are citing before hitting TWEET. Here are three big reasons: #1 You want them to notice! Part of the reason you mention someone is that you want to give them the nod or get their attention. […]
  • How I got 95 on my LinkedIn SSI Score this week (1/25/2016) - People have been asking me about the LinkedIn SSI Score, what it means, and how do they impact it.  Here is how I got a score that’s nearly double my network average and more than three times the average sales or marketing rep. First of all, you don’t jump to 95 overnight.  I started tracking […]
  • MarTech Hacks: When Google Doesn’t Like Your PDF’s (1/24/2016) - It’s a fact that Google has been able to index PDF’s and show them in search results since 2001. Yet there is a persistent belief in the online community that Google doesn’t really look at PDF usually because “my” PDF’s don’t show up on search results. Why does Google like some PDF’s and not others? […]
  • Sales and Marketing Pros Guide to Technical Documentation (What They Really Mean) Take 2 (1/5/2016) - This is the second article in this humorous look at what the documentation really means when it says: We offer 5-star support If you have a really hard question we will ignore you.   It is not possible to anticipate every circumstance you may encounter. Time to call your attorney.   If you are having […]
  • What is Sales Enablement and why do you need it for your B2B Sales Team? (12/31/2015) - Buying is changing.  To address the needs of the new buyer, your B2B Sales Team needs new ways of selling that are supported by appropriate processes, training and tools. One of those things you may have been hearing about is sales enablement.  But what is it and how can it help? Sales enablement has been growing […]
  • Sales and Marketing Guide to Technical Documentation (12/30/2015) - As Operational IT departments begin to shrink, many of us find ourselves on our own for updates and improvements to the tools we use in sales and marketing. Some of us are discovering for the first time that MarTech systems such as CRM and Marketing Automation actually come with written materials for their use and […]
  • Hashtag Research Tools for Social Sellers (12/26/2015) - In this blog I will share the results of my search for new hashtag research tools to replace Topsy, my favorite go-to that Apple acquired and recently shut down. But before I start, let’s recap why social sellers should use hashtags: Let’s your targeted audience find your tweets Ties together the conversations of different users into one […]
  • Guide to Building an Inside Sales Team (12/5/2015) - Sales is changing forever because the buyer has changed.  Buyers are more informed and more comfortable with digital engagement as they do more research and buy more products online, and this has extended to their business lives as well. What this means for sales is that there is a new inside sales role emerging that […]
  • Cold Calling Lists is a Waste of Time (12/5/2015) - An Account-focused Approach Cold calling a purchased list of contacts should no longer be the focus of your sales strategy. Yet it’s amazing how often I get asked, “Isn’t there a list I can buy?” Reps calling cold lists with a canned pitch will have very low rates of success.  Even if you pair that […]
  • How to Get Customers to Participate in Case Studies (12/3/2015) - Case studies are among your best and highest value content, serving as useful lead gen tools, for education at the beginning of the sales cycle, and again are critical at the final validation stages of the sales cycle.  Yet getting client buy in can be very challenging for the vendor.  Here are our recommendations on […]
  • Oinkodomeo Adds Hubspot Design to MarTech Capabilities (8/25/2015) - Oinkodomeo, LLC is proud to announce that our Chief Marketing Technologist Steve Glass is now Hubspot Certified for Design. Earning the Design certificate requires strong knowledge of HTML/CSS, a comprehensive multi-part course of instruction, an exam and a thorough practicum where the applicant is rated on his/her skill at designing templates and pages within the […]
  • MarTech Hacks – Getting Your Opt-in Form to Work on a WordPress Website (8/24/2015) - If you have followed the advice from the article on generating your own opt-in form, then you may have taken a try at pasting the code into your WordPress website. Simple enough, just go into text mode, paste in the code and publish. Only one problem, the form is really messed up. The input boxes […]
  • MarTech Hacks – When You Have to Use Email Double Opt-in (8/17/2015) - There is a fair amount of discussion recently about using email double opt-in, the process whereby a visitor who submits an opt-in subscription form receives a verifying email from the third-part Email Service Provider (ESP). (Note: for this article, we are going to lump CRM and marketing automation systems in with traditional ESP’s and refer […]
  • MarTech Hacks – Dealing With Landing Pages (8/14/2015) - Those dread words: “We’re gonna need a fresh landing page for this” can mean countless hours of fighting over field definitions, working with IT admins and web developers to get the landing page installed and a fulfillment page in place, and then everything thoroughly tested, because making corrections in the middle leaves holes in your […]
  • LinkedIn Connections, Contacts, and Followers, Oh My! (7/26/2015) - A number of people have asked me, “What is the difference between LinkedIn Connections and Followers?” Such an interesting question! But first, I have to add Contacts into the mix, just to make it more complicated. Here it is, broken down based on how LinkedIn is approaching it currently. And as I always say, it’s […]
  • Mobilegeddon is Over; Do You Still Need a Mobile-Friendly Website? (7/9/2015) - Even though “Mobilegeddon-the disaster nobody showed up for” has passed from the public eye, many B2B businesses are still receiving frantic email from digital agencies about their non-mobile friendly websites. Several surveys before and prior to the April 21 “deadline” estimated that over 40% of US businesses resisted the pressure and did not convert to […]
  • Inside Sales, Uncloak Yourselves! (5/12/2015) - I didn’t really want to write this rant about inside sales.  So I’ll do my best to treat it as the output of analytical research. Really, I’ll try. But I warn you, it may be a rant. I have been researching heads of inside sales to invite to be on my AA-ISP panel in San […]
  • Mobilegeddon—Nobody Showed up for Mobile Search Results Catastrophe (4/29/2015) - It has now been a week since Google began rolling out their new mobile-friendly filter for downgrading mobile search results on mobile devices. Barry Schwartz of Searchengineland.com reports today that many site owners report seeing little or no change at so far. Yes, there have been some changes, but overall little impact, nothing to compare […]
  • Using Twitter for B2B Sales: Plans for Newbies (4/26/2015) - This week’s post is by guest blogger, Jen Greene.  Before rushing off to sign up for Twitter and add it to your social selling journey, there’s definitely some key things you’ll want to do before spending a ton of time tweeting.  Twitter can really become a deep time sink, sucking up hours of time and […]
  • 5 Amazing Ways to Use LinkedIn for Job Hunting (4/17/2015) - We aren’t going to repeat the basic stuff on using LinkedIn while job hunting.  You don’t need me to tell you to spend quality time writing your profile, or to tell you to look up hiring contacts so you can write personalized cover letters, or to research the interview team before going in to meet […]
  • Google’s New Mobile-friendly Rules; It’s Not Y2K Again (4/16/2015) - The scheduled rollout of Google’s new mobile-friendly rules for mobile searches is less than 10 days away. Are websites rushing to convert to responsive design as Google intended to meet the 21 April roll-out of the new filter? Apparently not. A recent Techcrunch survey by a marketing group that crawled Fortune 500 sites and evaluated […]
  • Understanding Google’s Mobile-Friendly Test Tool (3/9/2015) - To aid people in understanding how it defines mobile-friendly, Google created a free Mobile-Friendly Test Tool. Enter a website URL into the address window, and after a few moments analysis the tool tells you if the site is mobile-friendly or not. If your site passes, great: But if it doesn’t, what now? First, when you […]
  • 7 Hacks to Promote Your Blog Content (3/6/2015) - You’ve written your first blog post. Now you are ready to share that useful blog content with your buyers. Here are some easy steps for beginners to follow to make sure your content gets read and shared! Step 1: Post your content on your blog site If you’ve got a blog site, makes sure it’s got Share […]
  • Social Media Remakes the Sales Funnel (2/20/2015) - Over 5 years ago, the McKinsey group blew up the traditional sales funnel. Pointing to recent innovations in social communication tools and other resource sharing assets (many of which have grown much more prominent since McKinsey wrote their report) McKinsey posed the concept of a Consumer Decision Journey which was a cycle, not a funnel, […]
  • Getting your blog ready for Social Selling (Part 2 of 3); selecting a theme (11/26/2014) - This is the second in our three part series on getting your blog ready for social selling. Read Part 1 if you missed it. All of the large CMS-type systems support some sort of theme, or “skin”. Our examples for this series are all centered on WordPress, but most of what we say here will apply […]
  • Getting your blog ready for Social Selling (Part 3 of 3); tuning the blog (11/26/2014) - This is the third and last installment in our series on getting your WordPress blog ready for Social Selling.  If you missed it, read  Part 1 here or  Part 2. Now that you have your new blog, it’s time for some refinements to make it ready to support your new Social approach to selling. Here are […]
  • Solution Selling Gets a Makeover (10/10/2014) - There has been much discussion about Solution Selling (a sales process developed in 1975 and last updated in 2003). Many pundits including Harvard Business Review have declared Solution Selling to be “dead”. Personally, I always felt that the core concept of addressing a client’s pain using a consultative approach was a valid one; and while […]
  • MarTech: Rise of the Chief Marketing Technologist (8/1/2014) - Since the topic of Chief Marketing Technologist and martech is core to our mission, we are always happy when we see thought leaders recognizing the changing B2B marketing landscape that brings a growing importance for technology in digital marketing strategy. See recent work about the role of Chief Marketing Technologist http://gtnr.it/1nPcljj  published in Harvard Business Review and […]
  • Is This the Beginning of the End For the Bespoke Website? (7/27/2014) - We are big fans of WordPress at Oinkodomeo®. No offense to any of the other fine CMS development systems available, we started with WordPress and have never found a reason to change. That said, our site oinkodomeo.com is a so-called “bespoke” website (after the old term “bespoke suit” a suit you had fitted and made […]
  • The ABC’s of Networking: Always be Connecting (7/27/2014) - Where’s the best place for networking in San Diego? I’ve been asked this question a lot lately so I thought it was worth summarizing the advice I’ve been given on the subject. First and foremost, “networking events” aren’t where you should be doing your primary search for business connections.  There is no magic “Match Dot […]
  • Inside Sales is Dead (5/7/2014) - Inside Sales is morphing into a new entity that bridges the sales and marketing relationship.  This new Sales Qualification Expert qualifies prospects through engaged discovery and converts them into Sales Qualified Leads which shortens the sales cycle and enables your enterprise sales reps to be more effective in their close rates.
  • Lead Nurturing: How to Make Your Sales Team Love You (4/7/2014) - In Marketo’s recent survey, “State of Marketing Automation Trends”, we see that 91% of respondents were evaluating marketing automation for the first time and their top reason was to “nurture leads”. But what the heck is lead nurturing and why does anyone need it? Have you ever experienced this scenario as a marketer? You came […]
  • Selling Business Value Doesn’t Lead to Purchase (11/10/2013) - To those who know me and Oinkodomeo, they must be reading this and thinking that my brain baked a little too long in the sunshine, since I am adamant about teaching how to sell business value. Actually, this is a problem we do see, even by our clients who have done a great job converting […]
  • Permission Marketers or Data Collectors? (9/30/2013) - Recently I attended a marketing seminar run by a Director from a well-known marketing automation company. During his speech, he asked how many of us had read Seth Godin’s book “Permission Marketing” (check out Seth at www.sethgodin.com). I was surprised that I was the only one to raise a hand in a room full of […]
  • The Robot Commando Never Really Worked (9/15/2013) - Lately there has been a lot of discussion about doing away with passwords in favor of biometric recognition.  Last week Apple threw some fuel on the fire when it announced that the new iPhone would allow users to access it by fingerprint recognition. A lot of people, including me, would love to see this happen. […]
  • How to Kill Your Website Development Project With Just Five Words (8/26/2013) - As a Developer, when I am working on a website development project, I always dread seeing a line in a requirement covering browser compatibility, especially if it is the universally popular “must work across all browsers”. You have to bite back the classic sarcastic response “So does that include Mosiac?” because the answer will be […]
  • Challenge Your Prospects (8/20/2013) - Pop Quiz.  Which is the best type sales person:  the hard worker, the problem solver, the challenger, the relationship builder, or the lone wolf?  What CEB (http://www.executiveboard.com/) concluded from analyzing 6,000 sales people, is the Challenger outperforms the rest.  If you are finding that sales are starting to stall and the relationships aren’t turning into […]
  • To Dove Canada and Ogilvy-Uploading a Trojan is Never Appropriate (8/5/2013) - By now a lot of people have seen the story covered on Fast Company’s blog and featured on LinkedIn. In an effort to influence Art Directors, Graphic Designers and Photo Retouchers who use Photoshop, Dove Canada and their agency of record Ogilvy and Mather(Toronto) cooked up a Photoshop Action for distribution. Photoshop Actions are basically […]
  • Why You Shouldn’t Relegate Your Social Media to the Summer Intern (7/28/2013) - I hear this comment quite a bit. “Let’s get a summer intern and have them come up with some social media for us.”  Here are 3 reasons why this is not advisable: Social engagement should start at the top of your corporation. Your company thought leaders need to be engaged in the social media conversations […]
  • Five Tips for B2B Online: Getting the Most From Your Thank You Pages (7/21/2013) - Website thank you pages are like the pot of gold at the end of the rainbow. Your Visitor just did something to engage your company. That’s good. Now you want to do three things: Make your Visitors feel good about their decision to engage Reward Visitors for engaging Keep them on your website you so […]
  • Who is in Charge of Digital Strategy? Say Hello to the New Chief Marketing Technologist. (7/14/2013) - You’ve boggled at the digital marketing transit map.  You’ve thrilled at big technology budget numbers that marketing now controls. But what’s it going to really take to pull together this convergence of marketing and technology?  The Chief Marketing Technologist, that’s who.  Today’s Marketing department’s recent and growing dependence on technology results in new responsibilities and […]
  • Great Content Doesn’t Make it Hard on the Visitor (7/7/2013) - While doing research on the making on great content, I turned to an old favorite reference of mine, a lesser-known book by Seth Godin (you didn’t know there was such a thing as a “lesser-known” book by him, did you)? The book is called “The Big Red Fez, How to Make Any Website Better”. Published […]
  • Books We are Looking Forward to Reading this Summer (6/30/2013) - With summer upon us, I am looking forward to a little reading time. Whether you enjoy it in “natural” form or on your favorite e-reader, sometimes you just need to dig in and consume more than 140 characters. Coming soon – sci-fi reality near you. Robert Scoble’s “Age of Context”.  Why we think this is […]
  • Big Data; it’s More Than Just Content (6/26/2013) - While doing research on our upcoming articles related to content, I ran into Steve Kerho’s series of works on “Big Content” in Fast Company: http://www.fastcompany.com/3008494/big-data-comes-big-content http://www.fastcompany.com/3012735/dialed/how-your-brand-can-create-track-and-learn-to-love-big-content I’ll admit I groaned just a bit when I saw “Big Content” for the first time. “Oh no” I thought, “The hype machine has gone out of control, we […]
  • Are Your WordPress Plugins Secure? (6/19/2013) - An interesting article from Security Week crossed my monitor today (18 June). It seems that a developer of code analysis tools ran its scanner on the top 50 WordPress plugins (by number of downloads). The vendor, CheckMarx, discovered vulnerabilities in 18 of the top 50 plugins. Seven of the top ten e-commerce plugins for WordPress […]
  • The BBC’s Digital Media Initiative; how could they spend +100 Million on a CMS and get nothing? (6/16/2013) - In the wake of British Broadcasting Corporations decision to scrap their Digital Media Initiative and take a write-down of around $100 Million dollars (US) the British government is beginning a major investigation into what went wrong. Begun in 2008, the DMI project was supposed to produce a global content management system that would unify BBC’s vast […]
  • Don’t look now, your Internet is showing (5/29/2013) - Reading the 2013 Internet Trends published May 2013 by Mary Meeker and Liang Wu, Kleiner, Perkins, Caufield, Byers is interesting and a little scary.  If I am not already, soon I’ll be wearing the Internet. The latest edition of the annual Internet Trends report finds continued robust online growth. There are 2.4 billion Internet users […]
  • Permission Marketing Becomes Inbound Marketing (4/26/2013) - Seth Godin called it “permission marketing”. Today it has been named “inbound marketing” by HubSpot. It means earning the attention of the prospect rather than buying it. Telling compelling stories and having a conversation through social media and educational content are the key drivers in: Attracting traffic Converting visitors to leads Converting leads to sales Turning […]
  • When is the right time for Responsive Design? (4/17/2013) - ‘Responsive Design’ is one of those hot new phrases you are starting to hear a lot about. Carin van Vuuren’s recent Forbes post “Mobile Apps: The Trouble with Using ‘Responsive Design’” does a good job of describing appropriate scenarios for use — and those times when you should reconsider. For the most part, it comes down […]
  • WordPress Brute Force Attack, What to Do Now If You Have a Blog (4/14/2013) - In light of recent Botnet attacks on WordPress blogs, here are a few simple steps to help you ensure that your blog stays yours. In the past week there has been a fair amount of coverage of a new Botnet attack on WordPress blogs.  Normally this would not be news, because WordPress is one of […]
  • Inside Sales Is…Professional Sales Done Remotely (4/9/2013) - According to a recent study by SKKU, MIT and InfoUSA, inside sales is growing 15 times faster than traditional face to face sales. Forbes contributor Ken Krogue describes the trend. Even “outside” or field sales spends nearly 50% of their time “inside”. What’s driving this?  New tools for cloud-based CRM, Social Media, presence, and virtual […]
  • Building a Sales 2.0 Foundation (3/8/2013) - At Oinkodomeo, the key to our approach is a buyer-focused Sales 2.0 strategy formed jointly by sales and marketing that leverages new thinking and methodologies applied to your people, process and technology. Sales 1.0 is dead. The new always-connected, knowledge-rich world means your buyers are better prepared than your sales team is. In future blog […]