Oinkodomeo news, events and articles

  • AA-ISP San Diego Chapter: How Sales Enablement is Transforming the Way Companies Engage with their Customers (8/6/2017) - Thinking about whether it’s time for Sales Enablement in your company? Don’t miss the September 14 AA-ISP San Diego meeting! Sales enablement is a fast-growing discipline: In 2013 19% of CSO Insights study participants reported having an enablement initiative or function. In 2016, 34% reported having an enablement initiative or function. Join our panel of […]
  • Social Selling is Not a Magic Potion (7/29/2017) - We’ve seen a lot of so-called Social Selling experts declaring the end of Cold Calling or telling us that if we hit a certain number on our SSI score, social selling will cause buyers to flock to us. Sorry! That’s just wishful thinking.  But does that mean Social Selling has NO VALUE in the Sales […]
  • Trials, Demos or Tours – what’s right for your SaaS Solution (7/16/2017) - How do you know what’s going to work best to help prospects evaluate and buy your SaaS solution: Trial, Demo, or Tour? Let’s start with some definitions. Free Trial – Opt-in and Opt-out In thinking about offering a free trial, the first question you need to ask yourself is – do you want or expect […]
  • The 7 C’s that Marketing Needs to Know about Managing Inside Sales (7/13/2017) - We have been seeing a growing trend where inside sales has been moved from reporting to sales to reporting to the marketing team.  Some of the largest companies in San Diego and around the world have moved their inside sales teams under marketing. This has a lot of upside potential.  But what we have observed […]
  • How to Moderate a Panel that Doesn’t Suck (6/26/2017) - Recently, I read a post on LinkedIn that declared all panels suck.  The poster had been at a conference and came away with this viewpoint.  However, it doesn’t have to be that way.  When set up right, panel presentations can be a lively and engaging way to get a lot of information out from different […]
  • AA-ISP OC and San Diego Joint Chapter Meeting: Transforming your Inside Sales Team (6/18/2017) - Join us for this special joint Orange County / San Diego joint inside sales event! Date: July 13th, 2017 Time: 5:30 pm – 7:30 pm PST/PDT Location: SKLZ 2081 Faraday Ave, Carlsbad, CA 92008 Register here to reserve a spot. Whether you’re starting a team from scratch, trying to advance your Inside Sales team, re-positioning your team from […]
  • San Diego Startup Week 2017 PDF Map (6/18/2017) - San Diego Startup Week starts tomorrow, 19 June. Our congratulations to the organizers, looks like it will be another great program! In its fifth year, this is the biggest and best San Diego Startup Week ever, bringing 15 tracks and 250 sessions during the week of June 19 – 23. This year our CEO Kathleen […]
  • 5 Secrets to Using Twitter for Inside Sales (5/30/2017) - When we talked with our panel of rock star sales reps recently, they were all about LinkedIn, declaring it “A gift to inside sales.” But when it came to Twitter, they were a bit uncertain.  But anything that can help you learn more about a prospect is useful, right?  Here are 5 ways you can […]
  • How to Plan Your Sales Career (5/28/2017) - The San Diego AA-ISP Chapter’s May meeting asked 5 successful sales reps to share their secrets on how they manage their sales career. Our panel consisted of inside and outside reps and managers at all stages of their careers, working at companies ranging from startup to a large public company. Following are highlights from the […]
  • Hiring for Sales on 100% Commission? Make sure it fits your model and market (5/14/2017) - Recently I have noticed startups in our area maturing to a level where they are ready to reach out to the market. Several have asked me about hiring their first sales person, and because they are startups and money is usually tight, they hope to pursue a 100% commission model. This means they want to […]
  • How much can you save by developing your B2B website inhouse? (4/11/2017) - You are a savvy, budget conscious B2B marketer.  You have a whole team of software developers working on an award-winning SaaS Cloud solution that will transform the world.  So why not leverage their massive talent to build your new B2B website in house? Notice how I mentioned the software development team.  This isn’t about whether […]
  • Dear Marketing, Here is why what you are doing isn’t Account-Based Marketing (3/19/2017) - It seems like everyone is talking about Account-Based Marketing these days. But what’s the big deal?  Personalizing messages targeted to key prospects isn’t really new. Early versions of Account-Based Marketing started back in the 90’s as one-to-one, or personalized marketing, with the rise of online marketing and analytics that allowed marketers to have a better […]
  • Before you launch Sales Enablement here is what you need to do (1/20/2017) - Forrester launched their Wave™ for Sales Enablement Automation Systems, so it’s time to add one to the essential sales toolkit, right and launch sales enablement in your company? Before you embark on a selection from among these nine vendors (or any others), let’s think about what we have learned from similar experiences in sales and marketing […]
  • How Social Selling Boosts SEO (1/1/2017) - Did you know that social media marketing and SEO are tightly interwoven?  Oh course!  But you might not have thought about the impact on SEO from good social selling habits. Train sales to be good social sellers and marketing will see that social selling boosts SEO results, too. Social selling can enhance your organic ranking, […]
  • How to Hire an Inside Sales Team in San Diego (12/26/2016) - Whether you are just starting a business or taking your business growth to the next stage, an inside sales team can be your most valuable resource.  But before you set up your inside sales team in San Diego, whether you are based here or decided it gives you a good outpost on the west coast […]
  • 2017 Sales Kickoff Meeting—How to Make Yours Have Impact (11/30/2016) - If you are like many Sales Leaders, this is the time of year when you turn your attention to the annual sales kickoff meeting. You picked a date, lined up an offsite meeting space with great food, planned a team-building activity and had travel booked for everyone. All set! Right? Not so fast. Don’t let […]
  • LinkedIn and Social Selling Workshops (11/8/2016) - Cold calling isn’t dead, but it can be a whole lot more productive when paired with proper social selling that’s tailored to your sales process. Our custom full-day or half-day Social Selling workshops help you align your sales and marketing social strategies to drive sales performance. According to the  CSO Insights 2016 Sales Enablement Optimization […]
  • Why I started using LinkedIn Sales Navigator again (11/6/2016) - I started using LinkedIn Sales Navigator again because they’ve finally been adding features that make it more useful for prospecting. Admittedly, some of these were features that LinkedIn had in the basic platform, then removed. Now advanced search and tagging are in Sales Navigator and better than before. Navigator has added a lot of new […]
  • 3 Ways IoT will Change the Buying Process (10/2/2016) - The Internet of Things is changing business.  While most of the time we talk about the impact on manufacturing, logistics, and operations, what we need to realize is that IoT will have a major effect on sales and marketing processes, too. In a transparent, real-time, interconnected world, everything about business will be transformed as information […]
  • Book Review: Selling to the Point (9/11/2016) - Sorry, sales.  The buyer is in charge now. Jeffrey Lipsius uses simple storytelling in his book, Selling to the Point, to explain why the buyer is now in charge of sales.  It’s a big concept that Jeff has explained through storytelling that makes it easy to grasp and relatable. That’s not to mean that sales […]