About Oinkodomeo

Founded by Kathleen Glass, Oinkodomeo is a Sales and Marketing Agency. Oinkodomeo isn’t just another agency; we focus on building a foundation for successful, customer-centric sales and marketing. We help B2B companies achieve business goals and grow revenue by mapping to the Buyer’s Journey and addressing each persona’s needs. We help with end-to-end marketing and sales processes; sales operations; sales enablement; playbook development; inside sales team development and coaching; social selling training using LinkedIn, Twitter and Google+; appointment setting and cold calling techniques; lead generation; channel marketing; inbound marketing; content development; website development; RFP response planning; analyst relations; and branding.

Leadership

CEO

As CEO of Oinkodomeo, Kathleen brings her B2B sales and marketing expertise to service and technology companies looking to scale their businesses by effectively connecting their sales and marketing programs. She ranks in the top 1% on LinkedIn’s SSI Index for Social Selling. 

Kathleen has worked with well-known San Diego companies such as DriveCam (now Lytx), ProfitLine (now Tangoe), analytics powerhouse HNC Software (now FICO) and Pacific Communication Sciences (PCSI), an early pioneer in digital voice technology and wireless chipsets. A graduate of UCSD in Economics, currently Kathleen serves as a CONNECT Springboard Marketing EIR, chairs CyberTECH Startup Table Breakfast, and is President of the San Diego AA-ISP Chapter for Inside Sales.

See Kathleen’s LinkedIn profile

Chief Marketing Technologist

Steve is Oinkodomeo’s MarTech Specialist.  With roots in software engineering, Steve knows how to “speak geek” which he uses to bring together marketing and IT stakeholders to ensure successful marketing technology engagements. With deep integrated marketing experience, Steve takes a customer-centric approach to projects that include mobile-responsive websites, WordPress blogs, and CRM implementations.

Steve works closely with his clients to shape messaging and value propositions for an optimal online media presence. Steve believes in empowering his customers with tools that help them take charge of their online marketing without having to rely heavily on third-party support.

See Steve’s LinkedIn Profile

Featured Projects

  • MarTech Projects

    We have experience with a variety of top CRM platforms including Salesforce.com. In this case, the Client had already purchased seats in a competing, lower cost CRM platform, as well as a license for that vendor’s “integrated” marketing automation platform. Onboarding from the vendor had been minimal, and the two platforms were not integrated or able to produce trackable campaigns initially.

    We imported lead lists into the CRM and worked directly with Vendor Support to establish synch and field mapping between CRM and automation. We developed branded html template emails and delivered a first successful campaign as a proof of functionality.

    This was our first substantial opportunity to work with this CRM. At Oinkodomeo, we prefer to work with systems our Client has invested in, as opposed to the “Rip and Replace” method generally popular with digital agencies. Our investment of time and know-how produces a quicker turn to a cohesive backend system that supports the entire B2B marketing/sales operation. This was a typical Martech project for us.

  • Speaker & Panel Coaching

    Creating an event that wows the audience takes a lot of planning and speaker coordination. Our specialty is creating memorable events around powerful speakers and engaging panel discussions. Our approach is to work with the panelists individually to understand their special contribution and then bring the panelists and moderator together in personal or virtually to introduce them and find their best synergies in advance of the event. This brings a feeling of camaraderie and ensures that each participant shines and gets the opportunity to bring forth their viewpoint and key takeaways.

    SoCal Sales and Marketing Summit 2015     CyberHive/CyberTECH      San Diego MIT Enterprise Forum

  • Inside Sales

    Today, inside sales reps working along side enterprise sales reps can speed sales cycles and engage buyers earlier in their buying process. The confluence of Social Selling capabilities and sales enablement tools further allows this new breed of sales development rep to begin a conversation with the prospect and start gathering knowledge sooner. This is a dramatic departure from the traditional cold calling or teleprospecting role.

    Case study: In 2010, at ProfitLine, we hired and managed an inside sales team focused on customer-centric social selling to increase engagement and convert more qualified prospects. We developed a Sales 2.0 appointment setting approach that resulted in > 80% qualified appointments for handoff to sales. Reduced sales cycle by 50%. Reinforced consistent use of Salesforce.com.

    In our blog we explore the new role of inside sales and Social Selling.

  • Brand Refresh

    The ProfitLine brand refresh project included customer message mapping, updated warm color palette, people-focused website redesign, and updated collateral to create a more customer-centric image and differentiated messaging. The new branding focused on unique value proposition around implementation and delivery experience.

  • Social Selling Workshop

    Full or Half Day Customized Onsite or Virtual Workshop for B2B Sales and Inside Sales Teams.

    Developed by experts in B2B complex selling and social media marketing, the hands-on workshop will teach your Sales teams how to use their own networks as well social networks like LinkedIn and Twitter to listen to what buyers are saying and elevate their personal brand and reputation to attract and connect with qualified buyers during the buying process. Social Selling should be used as a part of the selling process to help reps engage earlier in the buying process and move buyers down the funnel more quickly. Includes pre-workshop exercises and reference workbook.

    What people have said about the workshop: “The most comprehensive LinkedIn workshop I’ve attended. Nikki and Kathleen are extraordinarily knowledge about social selling – How to build your profile and how to build and manage a sales funnel.” (Google+ consultant, business development)

    “Great workshop! Learned in-depth tips on using LinkedIn more effectively. Very knowledgeable instructors.” (small business owner)

    “The LinkedIn Beast can be intimidating, but I left the workshop feeling empowered rather than overwhelmed. I feel strongly that they have set me up for social selling success.” (PR agency owner)

     

  • Mobile Website

    Website was originally in an expensive to maintain, non-responsive .Net format.  Oinkodomeo utilized existing design elements and ported the site over to a mobile-friendly responsive WordPress theme with a blog that is easy to maintain by in-house marketing and agency PR teams.

Partners

Premierehire

Premierehire puts talented people and companies together. Premierehire’s founders bring a high level of commitment and customer service along with a solid track record of successfully meeting and exceeding clients’ staffing and recruiting needs. Services include contingent workforce and executive search using state of the art screening, assessment, and on-boarding support tools. Premierehire has a unique focus helping growing companies staff their inside sales teams.