About Oinkodomeo

Founded by Kathleen Glass, Oinkodomeo is a Sales and Marketing Digital Agency for business to business (B2B) technology, SaaS, and services companies. Oinkodomeo isn’t just another agency; we focus on building a foundation for successful, customer-centric sales and marketing.

People often tell us that that their sales and marketing will get along “when pigs fly”, hence the “oink” in the name. Companies struggle with aligning sales and marketing people, processes and technology to interest, engage, and convert prospects, turning them into loyal customers. 

These disconnects occur in many areas. Early stage sales and marketing teams can’t agree on who the buyer is.  In companies of all sizes, sales lacks the content they need at each stage of the pipeline.  Marketing is lagging in keeping up with new digital practices.  Inside sales can’t grow because they don’t have scalable, repeatable processes and playbooks to help train and reinforce best practices.  And early stage companies just need more hands to keep up with growth, and know-how to establish process amidst the chaos.

What makes us difference:

  • Twenty years selling into numerous emerging markets
  • Knowing how to market and sell new technology and services
  • Understanding the technical buyer
  • A technical marketing mindset gained from early immersion in digital marketing toolsets starting with CRMs, Marketing Automation, and Sale Automation tools
  • Using social media for marketing as well as sales
  • A scalable, flexible team model that keeps overhead low and lets us offer the right mix for each customer’s needs

Kathleen’s love of new technology was born in the Apple Lab in Cupertino in 1984.  Apple opened the first Basic computer programming class at De Anza College on Stevens Creek Blvd., the heart of the emerging Silicon Valley. As soon as Kathleen arrived in San Diego, one of her first jobs was in the brand new telecom industry as the battle between CDMA and CDPD raged and they experimented with the first smart phone designs.  From telecom and analytics in the 90’s, Kathleen went on to managed services and SaaS in the early 00’s, to IoT, M2M, and cybersecurity most recently.  The Oinkodomeo team understands the IT buyer and the non-technical buyer, from early adopter to later majority, and what changes in their buying criteria over time as markets mature.

With our virtual agency model, we bring together the right team from the selection of experts we’ve worked with over the past 20 years, putting the perfect team together for your company, budget, and needs, for long and short-term projects.

Our partners include: Wyecomm, TyrannosaurusRex Marketing, and Premierehire.

Leadership

CEO

As CEO of Oinkodomeo, Kathleen brings her B2B sales and marketing expertise to service and technology companies looking to scale their businesses by effectively connecting their sales and marketing programs. She ranks in the top 1% on LinkedIn’s SSI Index for Social Selling. 

Kathleen has worked with well-known San Diego companies such as DriveCam (now Lytx), ProfitLine (now Tangoe), analytics powerhouse HNC Software (now FICO) and Pacific Communication Sciences (PCSI), an early pioneer in digital voice technology and wireless chipsets. A graduate of UCSD in Economics, currently Kathleen serves as a CONNECT Springboard Marketing EIR, chairs CyberTECH Startup Table Breakfast, and is President of the San Diego AA-ISP Chapter for Inside Sales.

See Kathleen’s LinkedIn profile

Chief Marketing Technologist

Steve is Oinkodomeo’s MarTech Specialist.  With roots in software engineering, Steve knows how to “speak geek” which he uses to bring together marketing and IT stakeholders to ensure successful marketing technology engagements. With deep integrated marketing experience, Steve takes a customer-centric approach to projects that include mobile-responsive websites, WordPress blogs, and CRM implementations.

Steve works closely with his clients to shape messaging and value propositions for an optimal online media presence. Steve believes in empowering his customers with tools that help them take charge of their online marketing without having to rely heavily on third-party support.

See Steve’s LinkedIn Profile